In this event, we’re sharing the findings from our brand-new research on grocery, restaurant and meal kit delivery.
Food & Beverage
What next? Limited-time offers in the QSR space
Events /Meagan Healey, VP of Marketing, Dig Insights Meagan is Dig's very own VP of marketing, who has an extensive career in the insights industry.1. The difference between testing descriptions and testing creatives We assessed LTOs in two formats and discovered some...
A look into the plant-based protein category
Events /Meagan Healey, VP of Marketing, Dig Insights Meagan is Dig's very own VP of marketing, who has an extensive career in the insights industry.1. What the plant-based protein market looks like There's fierce competition. But some brands might have more potential...
How McDonald’s did more with less to thrive in COVID-19
Events /Julia Kryluk, Consumer Insights Consultant, McDonald's Julia Kyrluk is an experienced insights professional who is passionate about understanding and anticipating consumer behaviour. During COVID-19, all of us have been forced to do more with less - less...
Growth in the plant based space: what the industry needs to know in 2024
Dive into the untapped opportunities of the plant-based protein market in our latest report.
Beneficial drinks: understanding America’s functional beverage boom
Functional beverages are overflowing supermarket aisles. Why are these drinks flying off the shelves? What benefits are consumers really after? Our brand-new report answers that and more!
Flavored water: an exploration of water trends for 2024 and beyond
Water is making waves that we’ve never seen before. Discover why consumers are embracing various water trends in 2024, which brands are doing something different in the space, and what that all means for your business.
Sippin’ and Snackin’: attitudes driving 2024’s food & beverage trends
Are Americans embracing AI to help them eat better? Are consumers switching out booze for non-alcoholic beers? And more in our 2024 research report.
From ripple to wave: the rise of flavored water
Our VP of Trends & Foresight, Shelby Walsh, dives into everything water. Discover the 5 biggest flavored water trends shaping the beverage industry and the opportunities they could unfold for your brand.
Quirks Dallas 2024: innovating icons – how Dig Insights helped Nestlé improve profitability
Marcie Connan from Dig Insights and Laurence Duhamel-Gavel from Nestlé Canada, discuss how Nestlé improved profitability by focusing their portfolio, using Dig Insights’ Virtual Market tool.
Food & beverage trends: what Americans really want in 2024
Join us for a lively event as we walk you through the results of our latest study and share the trends that consumers are craving in 2024.
How a food company developed a global Demand Space framework with local relevancy
How a food company leveraged a mobile-first consumption diary and a quantitative survey to create a demand space framework based on need states.
How a global brand used qualitative co-creation sessions to adapt a product to the American market
Using a mixture of Upsiide concept testing and qualitative co-creation sessions with friendship dyads, the client adapted a global product for the US market.
How we helped Nestlé improve profitability and focus their portfolio
After dominating the Premium Waters space for the past decade, Nestlé wanted to better understand how to serve evolving consumer needs and expectations.
How Coca-Cola uses Upsiide to reinvent early-stage innovation
The Coca-Cola Company has embedded Upsiide as their gate zero innovation testing protocol. In this case study, we explore one particularly powerful innovation sprint that leveraged Upsiide to empower global teams to make decisions about future coffee innovations overnight.
AI in the kitchen and beyond: are we ready for the future of food & shopping?
Artificial intelligence is continuing to integrate itself into everyday activities. But are consumers ready to adopt AI tech to cook and shop better? Our study revealed some answers.
The meal kit delivery landscape
In our brand-new study, we learned why consumers use meal kit delivery services and what would make them order meal kits more often.
Restaurant delivery, right now: what delivery services need to know
Our study with 1000 North Americans revealed how people use restaurant food delivery services and which offers they like the most.
The competitive landscape of the plant-based protein category
This comprehensive piece outlines what plant-based protein brands consumers prefer the most and how a retailer can create a successful product mix.
The plant-based protein category: trends that matter
Plant-based food is on the rise and in this brand new study, Upsiide decided to check what plant-based protein brands people like the most.
Restaurant, grocery, and meal kit delivery: How to retain, regain, and attract new consumers
Technology and a pandemic forced heavy adoption of restaurant, grocery, and meal kit delivery services. But now that lockdowns are over, how are consumers ordering food? Learn how to retain, regain, and attract new consumers.
Food delivery: what the future looks like
The pandemic drove massive increases in the adoption of food and grocery delivery and meal kit services, forcing us to think differently about how and where we purchase food. But, as we wade through a post-lockdown world, will consumers keep having food delivered at the same rate?
The most beloved dumplings & curries in 2022
We ran a survey using Dig’s automated research platform Upsiide. The study was run with 1000 people in Canada and the USA to understand what cultural foods mean to them, and why they try foods from different cuisines.