Learn how to test a logo design with consumers. Discover step-by-step methods to measure appeal, relevance, and uniqueness so you can choose the best logo for your brand.
Logo Testing
Apple’s Logo: The Evolution of The Iconic Shape
History influenced Apple’s logos over time. Keep reading to learn how the iconic apple changed and why.
The Starbucks Logo Evolution: How History Made This World Famous Logo
Discover the full Starbucks logo evolution — from the original 1971 mermaid to today’s iconic siren. Learn the history, meaning, and design changes behind one of the world’s most famous logos.
10 Best Company Logos of All Time (and Why They Still Work)
Discover the 10 best company logos of all time. Learn what makes each iconic logo successful, timeless, and inspiring for your own brand design.