Learn the full definition of claims testing in market research and how brands assess their message ideas to make better decisions.
How do you identify the drivers of change and prioritize opportunities?
How can your brand more effectively help consumers to achieve their goals?
Where are there opportunities to optimize how consumers buy and use your brand?
How can your brand more effectively address consumers’ underlying needs?
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Learn the full definition of claims testing in market research and how brands assess their message ideas to make better decisions.