Learn the full definition of claims testing in market research and how brands assess their message ideas to make better decisions.
Message Testing
Solutions Menu
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Understand a Changing Market
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Build Winning Strategies
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Innovate to Grow Penetration, Share and Profit
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Optimize Current Activities
Trends & Foresight 
How do you identify the drivers of change and prioritize opportunities?
Jobs To Be Done
How can your brand more effectively help consumers to achieve their goals?
Customer JourneyÂ
Where are there opportunities to optimize how consumers buy and use your brand?
Demand SpaceÂ
How can your brand more effectively address consumers’ underlying needs?
Our research technology platform 
Leveraging AI
How we work
Use Cases
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Who We Help
Food & Bev
Optimize, not cannibalize with flavor, pack, and claims testing tools.
QSR
Serve up actionable insights with menu optimization and flavor testing tools.
BevAl
Brew up the perfect portfolio with optimization, and claims and flavor testing.
Personal care
Freshen up your insights with pack assess, claims testing, and portfolio optimization.
Retail
Message testing, concept assess, and omnichannel insights… *adds to cart*.
Health
Understand real impact with consumer insights that mimic consumer behavior.
Financial services
Understand your potential market share with product and message testing.
EmpytMenuItem
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Solutions
Case Studies