Discover what claims testing in market research is, why it matters, and see real-world examples of how brands validate their messaging to boost sales and brand equity.
Message Testing
Solutions Menu
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Understand a Changing Market
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Build Winning Strategies
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Innovate to Grow Penetration, Share and Profit
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Optimize Current Activities
Trends & Innovation 
How do you identify the drivers of change and prioritize opportunities?
Jobs To Be Done
How can your brand more effectively help consumers to achieve their goals?
Customer JourneyÂ
Where are there opportunities to optimize how consumers buy and use your brand?
Demand SpaceÂ
How can your brand more effectively address consumers’ underlying needs?
Our research technology platform 
Leveraging AI
Our proprietary AI tools resolve the tension between speed and quality, empowering our world-class researchers to deliver faster and also deeper insights.
How we work
Data is only useful if it inspires compelling insights and actions. We use multiple tools to help our clients move seamlessly from data to insight and action.
Use Cases
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Who We Help
Food & Bev
Optimize, not cannibalize with flavor, pack, and claims testing tools.
QSR
Serve up actionable insights with menu optimization and flavor testing tools.
BevAl
Brew up the perfect portfolio with optimization, and claims and flavor testing.
Personal care
Freshen up your insights with pack assess, claims testing, and portfolio optimization.
Retail
Message testing, concept assess, and omnichannel insights… *adds to cart*.
Health
Understand real impact with consumer insights that mimic consumer behavior.
Financial services
Understand your potential market share with product and message testing.
EmpytMenuItem
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