How do you identify the drivers of change and prioritize opportunities?
How can your brand more effectively help consumers to achieve their goals?
Where are there opportunities to optimize how consumers buy and use your brand?
How can your brand more effectively address consumers’ underlying needs?
Optimize, not cannibalize with flavor, pack, and claims testing tools.
Serve up actionable insights with menu optimization and flavor testing tools.
Brew up the perfect portfolio with optimization, and claims and flavor testing.
Freshen up your insights with pack assess, claims testing, and portfolio optimization.
Message testing, concept assess, and omnichannel insights… *adds to cart*.
Understand real impact with consumer insights that mimic consumer behavior.
Understand your potential market share with product and message testing.
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Case Studies
Reports /When shoppers hit the aisles, packaging does the talking. It’s your most direct line to consumers, making the difference between a glance and a grab. But traditional pack testing? It can be too slow, costly, and, rigid for today’s fast-paced market.That's why...
Bad pack designs can kill great products. But how do you know what works and what doesn’t? Join this event in collaboration with Insight Platforms to find answers.
Learn how a pack testing tool can help you craft a winning package design and beat out the competition on the shelf.
Package design testing requires skill and attention. We outline 4 costly mistakes you should watch out for when you test your packages.
Package design testing is often overlooked by brands, which can result in huge losses. We’re outlining 10 reasons to start testing your product packages.
What makes product packaging great? We compiled a whole list of top packaging design examples to give you some inspiration.