In a matter of months, Panera Bread simplified their menu, driving efficiencies while maintaining customer satisfaction and revenue.
QSR
Sip & Dine: Elevating The Out-of-Home Dining Experience
Download our newest report to discover what how Canadian diners feel about eating out and how that impacts your brand.
Order up: trends in QSR & what’s driving change
Grab yourself a breakfast sandwich from your fast food restaurant of choice and watch this event on-demand as we walk you through the results of our latest study on QSR ordering trends.
What next? Limited-time offers in the QSRÂ space
Events /Meagan Healey, VP of Marketing, Dig Insights Meagan is Dig's very own VP of marketing, who has an extensive career in the insights industry.1. The difference between testing descriptions and testing creatives We assessed LTOs in two formats and discovered some...
Corporate Researchers Conference 2023: making McDonald’s famous for chicken
We presented at the CRC 2023 conference to show how we worked with McDonald’s to make them famous for chicken.
Digital Transformation in Fast Casual and QSR Summit 2023: McDonald’s is reinventing how they approach menu innovation
The team at Dig worked with McDonald’s to reinventing how they approach menu innovation.
How Pizza Hut uses Upsiide to define their menu innovation roadmap
For Pizza Hut, traditional approaches to innovation simply weren’t cutting it. That’s why they leverage Upsiide to fill their innovation pipeline with winning ideas and optimize their marketing initiatives.
How we helped a multinational coffee brand expand their market
By running an attitudes & usage study among coffee drinkers, primary targets were identified to clarify the competitive set and determine areas for growth.
How a global restaurant used TURF to optimize their mobile offers portfolio Â
Using Upsiide to test 100 different messages & running a TURF analysis helped determine mobile offering messages & an understanding of reach & incrementality.
How we helped McDonald’s become famous for chicken
We worked with McDonald’s to understand the QSR industry landscape, assess McDonald’s global brand in chicken, and identify the optimal menu offering.
Gen Z and fast food trends: the inside scoop on the next generation of consumers
We surveyed Canadian and American Gen Z to understand their fast-food ordering habits & routines and identify key opportunities for brands.
Opportunities in QSR: how to improve the ordering experience
QSR brands have often been at the forefront of innovation. But what new features should they focus on to drive conversions? Discover more in our new study.
Innovation born out of crisis: KFC, Burger King, and McDonald’s
What do KFC, McDonald's and Burger King have in common? Besides being some of the world's most prominent leading quick-service restaurants (QSRs), these brands also share similar circumstances when it comes to how they were founded. All of these companies were formed...
Restaurant delivery, right now: what delivery services need to know
Our study with 1000 North Americans revealed how people use restaurant food delivery services and which offers they like the most.
We tested limited-time offers in two different ways, and got different results – here’s why
We tested different promotional materials for limited-time offers (LTOs) in the QSR space and compared the results to our study of LTO descriptions.
Limited-time offer trends for QSRs
We tested a bunch of sandwich and beverage limited-time offers with 1,000 US and Canadian consumers and discovered which ones people love most.
Order up: trends in QSR and what’s driving consumer behavior
Last year Taco Bell opened a new out-of-this-world drive-thru restaurant in Brooklyn Park, Minnesota, which they called Taco Bell Defy. The restaurant is two stories tall and features a range of new things: digital menu boards, touch-screen kiosks with an...
Restaurant, grocery, and meal kit delivery: How to retain, regain, and attract new consumers
Technology and a pandemic forced heavy adoption of restaurant, grocery, and meal kit delivery services. But now that lockdowns are over, how are consumers ordering food? Learn how to retain, regain, and attract new consumers.
Key food delivery & takeout trends during Covid-19
How has Covid-19 impacted the way people in Canada are purchasing food delivery and takeout? This data-driven report explains all