We surveyed Canadian and American Gen Z to understand their fast-food ordering habits & routines and identify key opportunities for brands.
Research
Let’s dig in to the American economy
The current economic climate in America is tough. With countless companies laying off workers, major banks collapsing, and consumers taking cost-saving into their own hands, the economic outlook feels bleak. We wanted to know how this landscape translates to the everyday lives of the American public.
AI in the kitchen and beyond: are we ready for the future of food & shopping?
Artificial intelligence is continuing to integrate itself into everyday activities. But are consumers ready to adopt AI tech to cook and shop better? Our study revealed some answers.
Agile Tracking: A Case Study on American Politics
Traditional tracking is expensive and difficult to action. By asking North Americans about their political choices in 2020 and 2023, we wanted to demonstrate Upsiide’s tracking strengths.
How Upsiide Can Predict The Success of Your Idea: An Oscars Case Study
Using Upsiide’s idea screening tool, we analyzed how this year’s Oscars Best Picture award nominees matched public opinion.
Opportunities in QSR: how to improve the ordering experience
QSR brands have often been at the forefront of innovation. But what new features should they focus on to drive conversions? Discover more in our new study.
How to Navigate The Distraction Epidemic
We conducted a study with 2000 North Americans to learn how your brand can break through in a world of distraction.
The 7 best product innovations of 2022 (according to consumers)
With 2022 coming to an end, we ran a study with North Americans to tell us which new products they loved most this year. All of the products we tested were featured in our monthly Innovation Spotlight newsletter.
The future of crypto: consumers react to the FTX scandal
The FTX scandal has the crypto industry SHOOK. We conducted a survey with 1000 Americans to see how they feel about crypto now and how that’ll impact their future crypto habits.
The meal kit delivery landscape
In our brand-new study, we learned why consumers use meal kit delivery services and what would make them order meal kits more often.
Restaurant delivery, right now: what delivery services need to know
Our study with 1000 North Americans revealed how people use restaurant food delivery services and which offers they like the most.
Grocery delivery trends: how food retailers can thrive
We surveyed a representative sample of 500 Canadians and 500 Americans to tell us how they use grocery delivery services and which offers will make them order more.
How Canadians are responding to the legalization of single-game sports betting
In April 2022, Ontario lifted the ban on single-game sports betting. We ran a study with over 1000 Canadians to learn about their reactions to the change.
To buy or not to buy: how did inflation affect people’s grocery shopping habits?
Our study tracks how consumers adjusted their shopping habits in different grocery categories and which products were affected by inflation the most.
The perfect recipe for energy bar on-pack claims
We ran an Upsiide study with 800 US and UK consumers to find out which on-pack claims on energy bars they love most.
Chips or crisps? 6 ways to optimize on-pack claims for the world’s fave snack
The chips category has been disrupted by ‘better for you’ snack brands. But what health-related claims make consumers buy chips? Our study is about that.
Lunar New Year 2022: how Americans & Canadians are celebrating
The Lunar New Year is here. To learn how North Americans celebrate it, we surveyed them about their favourite things about the holiday.
What Next: Are Robo Advisors the Future of Investment and Wealth Management?
Robo advisors have shaken the investment management industry since their inception. We tested different offers that investment management tools might offer and discovered which ones people love most and why.
Innovation in personal banking infographic
We tested different offers people see in personal banking and discovered which ones they love most and why.
Everyday banking trends: brick-and-mortar vs. neobanks
We tested different offers related to everyday and investment banking and discovered which ones people love most and why.
We tested limited-time offers in two different ways, and got different results – here’s why
We tested different promotional materials for limited-time offers (LTOs) in the QSR space and compared the results to our study of LTO descriptions.
Limited-time offer trends for QSRs
We tested a bunch of sandwich and beverage limited-time offers with 1,000 US and Canadian consumers and discovered which ones people love most.
The competitive landscape of the plant-based protein category
This comprehensive piece outlines what plant-based protein brands consumers prefer the most and how a retailer can create a successful product mix.
The plant-based protein category: trends that matter
Plant-based food is on the rise and in this brand new study, Upsiide decided to check what plant-based protein brands people like the most.
How sports memories shape sports advertising: a study with North American fans
Using our OTAP tool, we analyzed 300 sports-watching memories and discovered key topics that shape sports advertising today.
Sustainability in retail: how to write a winning on-tag claim
Being sustainable is great. But communicating sustainability to your customers with the right words takes skill. We surveyed consumers about what matters to them when it comes to sustainability in retail, and how their beliefs influence their purchasing habits.
The power of Buy Now Pay Later: unveiling North Americans’ adoption and attitudes
Discover the latest insights into North Americans’ adoption and attitudes towards Buy Now Pay Later services in our new study.
Is Agile Brand Tracking Possible?
We tested members of the the royal family to demonstrate Upsiide’s agile brand tracking, a new way of tracking brand likeability and associations dynamically.
Order up: trends in QSR and what’s driving consumer behavior
Last year Taco Bell opened a new out-of-this-world drive-thru restaurant in Brooklyn Park, Minnesota, which they called Taco Bell Defy. The restaurant is two stories tall and features a range of new things: digital menu boards, touch-screen kiosks with an...
Restaurant, grocery, and meal kit delivery: How to retain, regain, and attract new consumers
Technology and a pandemic forced heavy adoption of restaurant, grocery, and meal kit delivery services. But now that lockdowns are over, how are consumers ordering food? Learn how to retain, regain, and attract new consumers.
Sussing out sustainability: what works, what doesn’t, and how to write an on-pack claim
Sustainability matters. But which claims do consumers actually care about? We’ve undertaken in-depth research into how consumers view sustainable practices as a whole, and how this translates to purchasing behaviour with on-pack claims.
Food delivery: what the future looks like
The pandemic drove massive increases in the adoption of food and grocery delivery and meal kit services, forcing us to think differently about how and where we purchase food. But, as we wade through a post-lockdown world, will consumers keep having food delivered at the same rate?
The real impact of inflation on American and Canadian consumers
An overview of our recent study on how inflation impacts American and Canadian consumers.
Key food delivery & takeout trends during Covid-19
How has Covid-19 impacted the way people in Canada are purchasing food delivery and takeout? This data-driven report explains all