We surveyed Canadian and American Gen Z to understand their fast-food ordering habits & routines and identify key opportunities for brands.
U&A
Let’s dig in to the American economy
The current economic climate in America is tough. With countless companies laying off workers, major banks collapsing, and consumers taking cost-saving into their own hands, the economic outlook feels bleak. We wanted to know how this landscape translates to the everyday lives of the American public.
How to Navigate The Distraction Epidemic
We conducted a study with 2000 North Americans to learn how your brand can break through in a world of distraction.
The future of crypto: consumers react to the FTX scandal
The FTX scandal has the crypto industry SHOOK. We conducted a survey with 1000 Americans to see how they feel about crypto now and how that’ll impact their future crypto habits.
The meal kit delivery landscape
In our brand-new study, we learned why consumers use meal kit delivery services and what would make them order meal kits more often.
Restaurant delivery, right now: what delivery services need to know
Our study with 1000 North Americans revealed how people use restaurant food delivery services and which offers they like the most.
Grocery delivery trends: how food retailers can thrive
We surveyed a representative sample of 500 Canadians and 500 Americans to tell us how they use grocery delivery services and which offers will make them order more.
How Canadians are responding to the legalization of single-game sports betting
In April 2022, Ontario lifted the ban on single-game sports betting. We ran a study with over 1000 Canadians to learn about their reactions to the change.
To buy or not to buy: how did inflation affect people’s grocery shopping habits?
Our study tracks how consumers adjusted their shopping habits in different grocery categories and which products were affected by inflation the most.
Chips or crisps? 6 ways to optimize on-pack claims for the world’s fave snack
The chips category has been disrupted by ‘better for you’ snack brands. But what health-related claims make consumers buy chips? Our study is about that.
Lunar New Year 2022: how Americans & Canadians are celebrating
The Lunar New Year is here. To learn how North Americans celebrate it, we surveyed them about their favourite things about the holiday.
What Next: Are Robo Advisors the Future of Investment and Wealth Management?
Robo advisors have shaken the investment management industry since their inception. We tested different offers that investment management tools might offer and discovered which ones people love most and why.
Innovation in personal banking infographic
We tested different offers people see in personal banking and discovered which ones they love most and why.
Everyday banking trends: brick-and-mortar vs. neobanks
We tested different offers related to everyday and investment banking and discovered which ones people love most and why.
We tested limited-time offers in two different ways, and got different results – here’s why
We tested different promotional materials for limited-time offers (LTOs) in the QSR space and compared the results to our study of LTO descriptions.
Limited-time offer trends for QSRs
We tested a bunch of sandwich and beverage limited-time offers with 1,000 US and Canadian consumers and discovered which ones people love most.
The competitive landscape of the plant-based protein category
This comprehensive piece outlines what plant-based protein brands consumers prefer the most and how a retailer can create a successful product mix.
The plant-based protein category: trends that matter
Plant-based food is on the rise and in this brand new study, Upsiide decided to check what plant-based protein brands people like the most.
Sustainability in retail: how to write a winning on-tag claim
Being sustainable is great. But communicating sustainability to your customers with the right words takes skill. We surveyed consumers about what matters to them when it comes to sustainability in retail, and how their beliefs influence their purchasing habits.
The power of Buy Now Pay Later: unveiling North Americans’ adoption and attitudes
Discover the latest insights into North Americans’ adoption and attitudes towards Buy Now Pay Later services in our new study.
The Distraction Epidemic: A Study on Second Screen Culture
We surveyed North Americans to learn how they use different devices as a second screen and why they’re so distracted by their phones.
Restaurant, grocery, and meal kit delivery: How to retain, regain, and attract new consumers
Technology and a pandemic forced heavy adoption of restaurant, grocery, and meal kit delivery services. But now that lockdowns are over, how are consumers ordering food? Learn how to retain, regain, and attract new consumers.
Sussing out sustainability: what works, what doesn’t, and how to write an on-pack claim
Sustainability matters. But which claims do consumers actually care about? We’ve undertaken in-depth research into how consumers view sustainable practices as a whole, and how this translates to purchasing behaviour with on-pack claims.
The real impact of inflation on American and Canadian consumers
An overview of our recent study on how inflation impacts American and Canadian consumers.
The most beloved dumplings & curries in 2022
We ran a survey using Dig’s automated research platform Upsiide. The study was run with 1000 people in Canada and the USA to understand what cultural foods mean to them, and why they try foods from different cuisines.Â