Our speaker
Melanie Lowe, AVP, Customer Enablement, Upsiide, Dig Insights
Melanie is an AVP, who empowers brands to evolve their market research toolkit with Dig Insights’ agile innovation platform Upsiide.
About the session
Upsiide Demo: helps researchers and marketers to test ideas, concepts, and communications to launch better innovations.
Innovation can take many forms; it might be a change in packaging, flavor, messaging or claim, or full-blown concept. Upsiide has been purpose-built to help you test any idea – whether it’s text, image, video, or some combination of all three – in an afternoon.
In this demo, one of Upsiide’s resident researchers Melanie Lowe will walk you through why some of the world’s most iconic brands use Upsiide to power their innovation best practices.
What makes Upsiide unique is the respondent experience, which leverages mobile swiping to gauge respondents’ interest, as well as a trade-off choice to gauge respondent’s commitment to the idea in question.
Because of the respondent experience, we can run powerful modeling that allows our clients to uncover (in a split second):
Organizations that move their innovation process onto the Upsiide platform see significantly reduced time to market and significantly improved in-market success.
Related Posts
From swiping to market mapping
Dig Insights recently launched Upsiide, a mobile-first idea screening app. The primary purpose of Upsiide is screening ideas to identify which ideas are most / least appealing (among the total sample and specific sub-groups).