Our speaker
Melanie Lowe, AVP, Customer Enablement, Upsiide, Dig Insights
Melanie is an AVP, who empowers brands to evolve their market research toolkit with Dig Insights’ agile innovation platform Upsiide.
About the session
Upsiide Demo: helps researchers and marketers to test ideas, concepts, and communications to launch better innovations.
Innovation can take many forms; it might be a change in packaging, flavor, messaging or claim, or full-blown concept. Upsiide has been purpose-built to help you test any idea – whether it’s text, image, video, or some combination of all three – in an afternoon.
In this demo, one of Upsiide’s resident researchers Melanie Lowe will walk you through why some of the world’s most iconic brands use Upsiide to power their innovation best practices.
What makes Upsiide unique is the respondent experience, which leverages mobile swiping to gauge respondents’ interest, as well as a trade-off choice to gauge respondent’s commitment to the idea in question.
Because of the respondent experience, we can run powerful modeling that allows our clients to uncover (in a split second):
Organizations that move their innovation process onto the Upsiide platform see significantly reduced time to market and significantly improved in-market success.
Related Posts
Mastering Upsiide: advanced strategies for success
Join our Customer Experience team to discover Upsiide’s advanced techniques, tips, and new features you might have missed.
Pack hacks: visual vs text-based pack design testing
Bad pack designs can kill great products. But how do you know what works and what doesn’t? Join this event in collaboration with Insight Platforms to find answers.
Order up: trends in QSR & what’s driving change
Grab yourself a breakfast sandwich from your fast food restaurant of choice and watch this event on-demand as we walk you through the results of our latest study on QSR ordering trends.