About the session
Agile consumer research isn’t always easy.
How early you test ideas, how often you iterate throughout the process, and the tools you use can impact the outputs of your research. This session is designed for people that want to upskill their Upsiide game.
Tune in to learn:
- Why testing ideas early is critical to success
- Why iterative concept testing is better than “pass/fail” measures
- How Upsiide’s Market Simulator can be used to validate source of volume and incrementality
Patrick Lambert, SVP, Product Strategy & Customer Success, Dig Insights
Patrick Lambert, an SVP at Dig who runs Customer Experience for our automated research platform Upsiide.
Melanie Lowe, AVP, Customer Enablement – Upsiide, Dig Insights
Melanie is an AVP, who empowers brands to evolve their market research toolkit with Dig Insights’ agile innovation platform Upsiide.
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