See what people are saying online
Scan real-time conversations across social platforms with OneCliq. Uncover the “why” behind consumer reactions. Surface what’s next.
The missing context in your research
Your audience is already talking
Every day, millions of consumers are talking about your category, products, and competitors, in their own words.
But you’re only hearing part of it
Traditional research only captures a small slice of those voices. Social listening only tracks mentions and sentiments. Qualitative research can’t scale fast enough.
OneCliq closes that gap
A cultural context engine that captures real time organic conversations across social platforms like Reddit and surfaces the ‘why’ behind those conversations – so that you can ground decisions in richer human insights.
A new data source to surface how people think and feel
OneCliq automates qualitative analysis of online commentary.
It’s like having a digital qual assistant who reads through millions of online conversations in your category and tells you what matters most: the themes, emotions, and drivers behind those conversations.
“OneCliq helps us get up to speed quickly on real consumer sentiments – what people truly think about our products, in their own words'”
Senior Consumer Insights Manager, CPG Company
“We used to spend weeks sifting through social chatter trying to make sense of what consumers really felt. With OneCliq, we got there in hours, and the insights were sharper than anything we’d seen before.”
Insights Lead for a major U.S. sports franchise
OneCliq in Upsiide
Explore and Validate, All in One Flow
Upsiide is Dig’s proprietary innovation testing platform that assesses and validates the potential of innovation ideas.
With OneCliq built into Upsiide, you can:
- Explore real-time online conversations at scale.
- Validate those insights with agile testing on Upsiide.
- Experience one integrated workflow that connects cultural context to consumer choice, offering you a more complete view of consumer behaviour.
See How Teams Use OneCliq
Explore new categories and consumer groups quickly
Spot whitespaces before your competitors do.
Surface real-time consumer reactions to products or initiatives
Track how people feel and why in real time.
Scan the category landscape
Understand how your brand and competitors show up in culture
Capture consumer's natural language
Use their actual words to shape sharper ideas and surveys
As Simple as a search
It starts with a simple search: Just type a topic, product, or question you want to explore.
OneCliq scans real-time conversations across social platforms, analyzing millions of organic conversations.
Instead of weeks of desk research or staring at shallow sentiment dashboards, you get clear, structured insights, in minutes.
The OneCliq difference
Social listening offers narrow insights. It classifies sentiment using predefined labels (e.g positive, negative, neutral). OneCliq uncovers the 'why', grouping themes and emotions the way a human researcher would, but at scale.
OneCliq
| Context-rich and explanatory. | ✅ | |
| Emotions, drivers, human insight. | ✅ | |
| Understand why people react the way they do. | ✅ | |
| Actionable insights in minutes. | ✅ |
Social Listening
| Surface-level and descriptive. | ❌ | |
| Mentions, keywords, sentiment charts. | ❌ | |
| Track what people say and how often they say it. | ❌ | |
| Instant data, narrow insights | ❌ |
Surface cultural context at scale
Explore real-time conversations. Understand why they happen. Stay ahead of what’s next.