Your new standard for innovation testing.
Many of the world’s most innovative brands use Upsiide as their centralized innovation testing protocol.Â
Key benefits of using Upsiide to standardize your innovation testing
Customization
Our enablement team will work with you to customize our standardized innovation testing templates to reflect your unique needs. Plus our team can help build screeners, norms, and repeatable testing processes.
Speed
A unified innovation research workflow saves time and effort, allowing teams to focus on what to test and how to action the results, rather than how to test.
Consistency
Consistent study and screener templates allow you to democratize access to Upsiide while also ensuring best practices. This supports clear action standards and efficient decision-making.
The ingredients of an Upsiide testing program
Discover & scoping
The Dig team will conduct a thorough analysis to propose a program scope.
Design & implementation
In conjunction with key stakeholders, assets (like custom survey templates and audiences) will be created.
Roll-out
We support the program roll-out throughout your organization with customized support resources, training and coaching sessions.
Optimization & enablement
Ongoing program management, regular reporting on program usage and opportunities to optimize.
Discover & scoping
The Dig team will conduct a thorough analysis to propose a program scope.
Design & implementation
In conjunction with key stakeholders, assets (like custom survey templates and audiences) will be created.
Roll-out
We support the program roll-out throughout your organization with customized support resources, training and coaching sessions.
Optimization & enablement
Ongoing program management, regular reporting on program usage and opportunities to optimize.
Once we mandated it, people started buying in. Upsiide is fast, it’s cost-effective, and most importantly – we’ve got worldwide adoption because it just makes sense.
It is the single most impactful research tool we’ve brought into our business in some time.
Why Upsiide is the ideal partner for innovation testing standardization
Cutting-edge analytics
In addition to the standard analytics baked into Upsiide, a program allows for additional analytics such as norms and meta-analysis to identify drivers of strong or weak performance across your research. Our advanced analytics also allow for powerful lift and shift analysis, empowering you to conduct research in fewer countries while still moving forward with confidence.
Seasoned experts are your coaches
Draw on Dig Insights’ team of over 100 consultants and advanced data analytics specialists. They can do almost everything; from setting up your study, to a dashboard walkthrough, to custom data modeling, to writing a full report with strategic recommendations. This sets Upsiide far apart from most restech platforms, which typically offer limited consulting services.
Draw on Dig Insights’ team of over 100 consultants and advanced data analytics specialists. They can do almost everything; from setting up your study, to a dashboard walkthrough, to custom data modeling, to writing a full report with strategic recommendations. This sets Upsiide far apart from most restech platforms, which typically offer limited consulting services.
FAQs are tailor-made for your needs
If you want to execute DIY research, we have a library of help and support content including complete online courses on the Upsiide Academy. Materials can be customized to your needs and shared in dedicated training sessions.
We leverage Dig’s platform, Upsiide, in early innovation and it really helps us to screen any ideas or concept early in the process. There’s really no other partner I trust for this. It’s very easy to grasp, very cost efficient for that early stage when we don’t know much about what we’re doing, but we still need feedback.
CASE STUDY
How we helped Coca-Cola reinvent early-stage innovation testing
The Coca-Cola Company has embedded Upsiide as their gate zero innovation testing protocol. In this case study, we explore one particularly powerful innovation sprint that leveraged Upsiide to empower global teams to make decisions about future coffee innovations overnight.
Put simply – this program tells us which innovations we should say ‘yes’ to, and which we should say ‘no’ to on a global scale. And it’s not just the insights team that understands this – our brand and executive teams do too. The platform empowers us to listen to consumers.