Cheers to consumer research that mimics consumer behavior
Upsiide’s purpose-built research solutions help you understand the why behind the buy across BevAl categories, so that you can win at shelf and at bar.
Why BevAl brands love Upsiide
Understand real impact
Across hundreds of beverage alcohol studies, we’ve developed questionnaire & audience templates and analytical techniques to screen and optimize every kind of innovation from category disruptors to new items, flavors, claims, or package formats. All of our survey and audience templates can be completely customized to address your unique needs.
Test innovations at scale
Big portfolio? Big deal. Unlike other platforms, we don’t charge based on idea – so you can test up to 50 ideas in one study for no extra cost. Plus you can save your templates and audiences to rinse & repeat easily. From regulation complications, to on-premise versus off–premise dynamics, to package requirements, you can be ready for any complication with at-scale testing.
Test innovations at scale
Big portfolio? Big deal. Unlike other platforms, we don’t charge based on idea – so you can test up to 50 ideas in one study for no extra cost. Plus you can save your templates and audiences to rinse & repeat easily. From regulation complications, to on-premise versus off–premise dynamics, to package requirements you can be ready for any complication with at-scale testing.
Proprietary market simulator tech, real world growth
Our patented Market Simulator automatically models Upsiide data, translating it into forecasts of share of choice, source of volume, incrementality and cannibalization. Prioritize innovations that grow your business early in the process – no matter if you’re trying to increase share in an exsiting category or enter a new category entirely.
Build an Upsiide program
Confidently make decisions based on best-in-class data and beat competitors to market with a faster innovation process with an Upsiide innovation program. Embed cutting edge research technology into your innovation pipeline with ongoing program support and training, project-level assistance, and access to a suite of additional research services and data analytics.
Build an Upsiide program
Confidently make decisions based on best-in-class data and beat competitors to market with a faster innovation process with an Upsiide innovation program. Embed cutting edge research technology into your innovation pipeline with ongoing program support and training, project-level assistance, and access to a suite of additional research services and data analytics.
How researchers at BevAl brands use Upsiide
Improve market share with portfolio optimization tools
Optimize your portfolio and understand incrementality with Upsiide. We’re more ‘real world market simulator’, less ‘boring data in bar charts’ so that you can actually visualize the perfect mix.
Our pack testing templates prove that you can account for taste
If you’re launching a new innovation, changing up an old favorite, or looking to gain a competitive edge, make sure you stand out on the shelf with Upsiide’s purpose build pack testing tools.
Word-perfect messaging every time with claims testing
People actually listen to what you say so make sure you’re hitting the right notes with claims and communications testing. Understand what’s doing it (and what’s not) for your consumers, and why.
AI powered tech, built by actual researchers (not tech bros)
Push your innovation process to the next level and enhance your research with AI powered solutions, from our AI idea generator feature, to our built-for-research Open Text Analysis.
Improve market share with portfolio optimization tools
Optimize your portfolio and understand incrementality with Upsiide. We’re more ‘real world market simulator’, less ‘boring data in bar charts’ so that you can actually visualize the perfect mix.
Our pack testing templates prove that you can account for taste
If you’re launching a new innovation, changing up an old fav, or looking to gain a competitive edge in a saturated market, make sure you stand out on the shelf with Upsiide’s purpose build pack testing tools.
Word-perfect messaging every time with Claims Testing Solutions
People actually listen to what you say so make sure you’re hitting the right notes with claims and communications testing. Understand what’s doing it (and what’s not) for your consumers, and why.
AI powered tech, built by actual researchers (not tech bros)
Push your innovation process to the next level and enhance your research with AI powered solutions, from our AI idea generator feature, to our built-for-research Open Text Analysis.
CASE STUDY
How Pernod Ricard uses Upsiide to launch breakthrough innovations
Pernod Ricard rolled out a program to standardize all early-stage idea testing by leveraging Upsiide. Custom-built survey templates and audiences were designed for Pernod Ricard’s global teams based on use case and geography. With Upsiide hey have evaluated thousands of ideas across their portfolio of brands in 27 different countries.
Upsiide saves you time and money
Put simply – this program tells us which innovations we should say ‘yes’ to, and which we should say ‘no’ to on a global scale. And it’s not just the insights team that understands this – our brand and executive teams do too. The platform empowers us to listen to consumers.
Learn more
Dig In: the future of consumer insights in CPG
Marat Fleytlikh, Associate Director, Consumer Insights at The Kraft Heinz Company, discusses how Kraft Heinz is “walking the talk,” the art and science behind insights, and being an enabler versus a barrier.
Dig In: marketing in the supplement space, creating a differentiated brand and finding a winning package design
We sat down with Richard Ng, Marketing Director at Advanced GG to talk about all things marketing and insight within the CPG and supplements landscape, as well as discuss the project Advanced did with Dig and Upsiide.
Commerce Media: Navigating the future of advertising
Dive into the future of advertising and discover how commerce media is revolutionizing targeted marketing, driving conversions like never before.
Whether you’ve got a specific project in mind, or you’d like to learn more – we’d love to hear from you.