The future is uncertain, not unpredictable
Upsiide’s purpose-built research solutions help you understand how consumers make decisions, so that you can stand out in a crowded category with effective innovation.
Why financial services brands love Upsiide
Understand real impact
Release product and messaging innovations that drive demand and incremental growth – all with our Market Simulator. Upsiide goes beyond attitudinal measures, like purchase intent, to business measures, like source of volume, cannibalization and incrementality.
Test innovations at scale
Big portfolio? Big deal. Unlike other platforms, we don’t charge based on the number of ideas you test – you can test up to 50 ideas in one study for no extra cost. Plus you can save your templates and audiences to rinse & repeat easily.
Features, products, brand, and message testing all in one place
Finding the perfect combo of features and messaging is difficult and time consuming. With Upsiide you can save both complex audiences and custom templates to your account, meaning you can test and iteratively optimize your ideas again and again (and again) until you’re confident in your competitive advantage.
Build an Upsiide program
Confidently make decisions based on best-in-class data and beat competitors to market with a faster innovation process with an Upsiide innovation program. Embed cutting edge research technology into your innovation pipeline with ongoing program support and training, project-level assistance, and access to a suite of additional research services and data analytics.Â
How researchers at financial services companies use Upsiide
Optimize product & service features
Upsiide allows you to test up to 50 product features in a single study. You can design a study that ensures that your product prioritizes the features that truly drive customer acquisition and retention.
Cut through the digital noise
Upsiide allows you to test new products, positioning and messaging in the context of your competitive environment to determine exactly what is most effective to stay ahead of the emerging digital challengers.
Find the right message
Communicating the benefits of financial products and services to consumers is essential but finding the right message is challenging. The agility of Upsiide allows you to iterate until you find exactly the right message and ‘reason to believe’ that provides crucial advantages over competitors.
AI powered tech, built by actual researchers (not tech bros)
Push your innovation process to the next level and enhance your research with AI powered solutions, from our AI idea generator feature, to our built-for-research Open Text Analysis.
CASE STUDY
How tech-enabled brokerage Properly optimized messaging hierarchy
Properly used Upsiide to understand which messaging resonated with their target audiences, helping them optimize their go-to-market branding.
Upsiide saves you time and money
“You sometimes feel nervous when you shift to a completely different methodology or a new tool. But Upsiide has become part of my research stack as I can use it to quickly check my hypotheses with high quality data. I have high trust in the outputs, which means I feel more confident in my further decisions.“​
Learn more
The perfect recipe for energy bar on-pack claims
We ran an Upsiide study with 800 US and UK consumers to find out which on-pack claims on energy bars they love most.
6 Top Packaging Design Examples + Why They Work
What makes product packaging great? We compiled a whole list of top packaging design examples to give you some inspiration.
How to use idea screening and refinement for successful innovation
You’ve collected a bunch of innovation ideas but don’t know how to choose the right ones? This post tells you all about how to do idea screening surveys.
Whether you’ve got a specific project in mind, or you’d like to learn more – we’d love to hear from you.