How do you stand out?
Product or messaging innovation needs to breakthrough in an instant, shift choice, and either bring new consumers into your brand or grow share of wallet with your existing consumers. Easy, right?
Upsiide makes it easy to generate and identify brilliant innovation ideas.
Why food and beverage brands love Upsiide
Industry expertise
Across thousands of studies, we’ve developed templates and analytical techniques to screen and optimize every kind of product innovation (new brands, new variants, new flavors, new claims, new packaging, new communications, etc.). And these templates can be customized to address your unique needs.
Big portfolio? Big deal.
Upsiide allows you to test up to 50 ideas in a single study. And we don’t charge per idea – the combination of ideas is up to you. So you can include competitors to identify opportunities to steal share and include your existing items to identify opportunities for incremental growth.
Big portfolio? Big deal.
Upsiide allows you to test up to 50 ideas in a single study. And we don’t charge per idea – the combination of ideas is up to you. So you can include competitors to identify opportunities to steal share and include your existing items to identify opportunities for incremental growth.
AI = brainstorm buddy
An AI idea generator is built into Upsiide. You can ask it to generate ideas in any category, seed it with ideas that have worked well in the past, or even provide direction on the trends you are hoping to address. All of your prompts and the resulting ideas remain confidential within our walled garden and do not become part of any AI training data.
Incrementality and cannibalization
Our patented Market Simulator automatically models Upsiide data, translating it into forecasts of share of choice, source of volume, incrementality and cannibalization. So you launch innovations that grow your business.
Incrementality and cannibalization
Our patented Market Simulator automatically models Upsiide data, translating it into forecasts of share of choice, source of volume, incrementality and cannibalization. So you can focus on launching innovations that grow your business.
Build an Upsiide program
Confidently make decisions based on best-in-class data and beat competitors to market with a faster innovation process with an Upsiide innovation program. Embed cutting edge research technology into your innovation pipeline with ongoing program support and training, project-level assistance, and access to a suite of additional research services and data analytics.
How researchers at food and beverage brands use Upsiide
Improve market share with portfolio optimization tools
Optimize your portfolio and understand incrementality with Upsiide. We’re more ‘real world market simulator’, less ‘boring data in bar charts’ so that you can actually visualize the perfect mix.
Our pack testing templates prove that you can account for taste
If you’re launching a new innovation, changing up an old favorite, or fast adapting a European bestseller, make sure you stand out on the shelf with Upsiide’s purpose-built pack testing tools.
Word-perfect messaging every time with claims testing
People actually listen to what you say so make sure you’re hitting the right notes with claims and communications testing. Understand what’s doing it (and what’s not) for your consumers, and why.
Improve market share with portfolio optimization tools
Optimize your portfolio and understand incrementality with Upsiide. We’re more ‘real world market simulator’, less ‘boring data in bar charts’ so that you can actually visualize the perfect mix.
Our pack testing templates prove that you can account for taste
If you’re launching a new innovation, changing up an old fav, or fast adapting a European bestseller, make sure you stand out on the shelf with Upsiide’s purpose build pack testing tools.
Word-perfect messaging every time with Claims Testing Solutions
People actually listen to what you say so make sure you’re hitting the right notes with claims and communications testing. Understand what’s doing it (and what’s not) for your consumers, and why.
CASE STUDY
How Coca-Cola uses Upsiide to reinvent early-stage innovation
Coca-Cola uses Upsiide as their global gate zero testing protocol.
For a recent project for Coca-Cola centred around coffee innovation, the Global Director of Human Insights wanted to spearhead a new approach to innovation sprints. This was in order to get to the best innovation ideas and empower all 4 business units involved (USA, UK, Japan, and China) with marching orders.
“Instead of wasting another 6 months of productivity, which would have cost us a million dollars, we saved 6 months of back and forth.
And stakeholders saw $$$ in their eyeballs. You’re only as good as the decisions that get made. As an insights person, I was able to add so much value to the business and insert myself into the most important strategic innovation decisions.”
Learn more
Dig In: the future of consumer insights in CPG
Marat Fleytlikh, Associate Director, Consumer Insights at The Kraft Heinz Company, discusses how Kraft Heinz is “walking the talk,” the art and science behind insights, and being an enabler versus a barrier.
Dig In: marketing in the supplement space, creating a differentiated brand and finding a winning package design
We sat down with Richard Ng, Marketing Director at Advanced GG to talk about all things marketing and insight within the CPG and supplements landscape, as well as discuss the project Advanced did with Dig and Upsiide.
Commerce Media: Navigating the future of advertising
Dive into the future of advertising and discover how commerce media is revolutionizing targeted marketing, driving conversions like never before.
Whether you’ve got a specific project in mind, or you’d like to learn more – we’d love to hear from you.