Consumer research that mimics consumer behavior
Upsiide’s purpose-built research solutions help you understand the why behind the buy, so that you can stand out in a crowded category with effective innovation.
Why personal care brands love Upsiide
Understand real impact
Optimize your portfolio of products and release new options that drive incrementality – all with our Market Simulator. Upsiide goes beyond attitudinal measures, like purchase intent, to business measures, like share of choice, source of volume, cannibalization and incrementality.
Test innovations at scale
Big portfolio? Big deal. Unlike other platforms, we don’t charge based on idea – so you can test up to 50 ideas in one study for no extra cost. Plus you can save your templates and audiences to rinse & repeat easily.
A global platform for global teams
Speak the same language and eliminate bias across global teams with Upsiide’s validated scoring system. Our proprietary Idea Score has been proven to predict in-market potential, making prioritizing ideas a breeze. You’ll be calling yourself Mr Worldwide in no time.
Build an Upsiide program
Confidently make decisions based on best-in-class data and beat competitors to market with a faster innovation process with an Upsiide innovation program. Embed cutting edge research technology into your innovation pipeline with ongoing program support and training, project-level assistance, and access to a suite of additional research services and data analytics.
How researchers at personal care brands use Upsiide
Improve market share with portfolio optimization tools
Optimize your portfolio and understand incrementality with Upsiide. We’re more ‘real world market simulator’, less ‘boring data in bar charts’ so that you can actually visualize the perfect mix.
Our pack testing templates prove that you can account for taste
If you’re launching a new innovation, changing up an old favorite, or looking to gain a competitive edge, make sure you stand out on the shelf with Upsiide’s purpose build pack testing tools.
Word-perfect messaging every time with claims testing
People actually listen to what you say so make sure you’re hitting the right notes with claims and communications testing. Understand what’s doing it (and what’s not) for your consumers, and why.
AI powered tech, built by actual researchers (not tech bros)
Push your innovation process to the next level and enhance your research with AI powered solutions, from our AI idea generator feature, to our built-for-research Open Text Analysis.
Optimize, don’t cannibalize your share of market with our Portfolio Optimization Tools
Optimize your portfolio and understand incrementality with Upsiide. We’re more ‘real world market simulator’, less ‘boring data in bar charts’ so that you can actually visualize the perfect mix.
Our pack testing templates prove that you can account for taste
If you’re launching a new innovation, changing up an old fav, or looking to gain a competitive edge in a saturated market, make sure you stand out on the shelf with Upsiide’s purpose build pack testing tools.
Word-perfect messaging every time with Claims Testing Solutions
People actually listen to what you say so make sure you’re hitting the right notes with claims and communications testing. Understand what’s doing it (and what’s not) for your consumers, and why.
AI powered tech, built by actual researchers (not tech bros)
Push your innovation process to the next level and enhance your research with AI powered solutions, from our AI idea generator feature, to our built-for-research Open Text Analysis.
CASE STUDY
How a pharma company leveraged Upsiide to identify which claims would drive trials
Working with a leading Pharma company, we used Upsiide to assess a number of potential claims and identify which one or two claims had the greatest potential to drive purchase interest.
Upsiide saves you time and money
“Instead of wasting another 6 months of productivity, which would have cost us a million dollars, we saved 6 months of back and forth.
And stakeholders saw $$$ in their eyeballs. You’re only as good as the decisions that get made. As an insights person, I was able to add so much value to the business and insert myself into the most important strategic innovation decisions.”
Learn more
Dig In: the future of consumer insights in CPG
Marat Fleytlikh, Associate Director, Consumer Insights at The Kraft Heinz Company, discusses how Kraft Heinz is “walking the talk,” the art and science behind insights, and being an enabler versus a barrier.
Dig In: marketing in the supplement space, creating a differentiated brand and finding a winning package design
We sat down with Richard Ng, Marketing Director at Advanced GG to talk about all things marketing and insight within the CPG and supplements landscape, as well as discuss the project Advanced did with Dig and Upsiide.
Commerce Media: Navigating the future of advertising
Dive into the future of advertising and discover how commerce media is revolutionizing targeted marketing, driving conversions like never before.
Whether you’ve got a specific project in mind, or you’d like to learn more – we’d love to hear from you.