Develop a pipeline of menu innovations at speed
QSR innovation need to drive incremental visits or increase check size; without this, you are just adding complexity without adding value. Upsiide tests menu innovation in context with your existing menu and competitive menus, identifying opportunities for meaningful innovation.
Why QSR brands love Upsiide
We’re seasoned pros
Across hundreds of QSR studies, we’ve developed templates and analytical techniques to screen and optimize every kind of QSR innovation (new menu categories, new items, new flavors, new claims, new LTOs, new communications, etc.). These templates can be customized to address your unique needs. Templates allow you to democratize access to Upsiide while ensuring consistent use of best practices.
Big menu? No problem.
Upsiide allows you to test up to 50 ideas in a single study. And we don’t charge per idea – the combination of ideas is up to you. So you can include competitors’ menu items to identify opportunities to steal share and include your existing menu items to to identify opportunities for incremental growth.Â
Big menu? No problem.
Upsiide allows you to test up to 50 ideas in a single study. And we don’t charge per idea – the combination of ideas is up to you. So you can include competitors’ menu items to identify opportunities to steal share and include your existing menu items to to identify opportunities for incremental growth.Â
Out-of-the-box ideas
An AI idea generator is built into Upsiide. You can ask it to generate ideas in any category, seed it with ideas that have worked well in the past, or even provide direction on the trends you are hoping to address. All of your prompts and the resulting ideas remain confidential within our walled garden and do not become part of any AI training data.
Incrementality and cannibalization
Our patented Market Simulator automatically models Upsiide data, translating it into forecasts of share of choice, source of volume, incrementality and cannibalization. Launch innovations that grow your business.
Incrementality and cannibalization
Our patented Market Simulator automatically models Upsiide data, translating it into forecasts of share of choice, source of volume, incrementality and cannibalization. Launch innovations that grow your business.
We’ve saved money, a lot of money. Before Upsiide, if we wanted to test 30 ideas with a traditional agency partner, we would spend tens of thousands of dollars. And the amount of time that you would need to wait for the results to come back would mean weeks lost. Upsiide has saved us weeks of waiting for results and allowed us to act on key insights right away – while saving valuable budget.
Build an Upsiide program
Confidently make decisions based on best-in-class data and beat competitors to market with a faster innovation process with an Upsiide innovation program. Embed cutting edge research technology into your innovation pipeline with ongoing program support and training, project-level assistance, and access to a suite of additional research services and data analytics.
CASE STUDY
How Pizza Hut Uses Upsiide to Innovate Quickly and Confidently
As a marketer trying to innovate in the fast-paced quick-serve restaurant (QSR) space, it’s hard to get answers to all of your innovation questions. The task becomes even more challenging when you are running up against the clock, you have to budget your research spending wisely, and you can’t lose out on quality.
That’s where Upsiide comes in.
Learn more
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Whether you’ve got a specific project in mind, or you’d like to learn more – we’d love to hear from you.