Consumer research that mimics consumer behavior
Upsiide’s purpose-built research solutions help you understand the why behind the buy, so that you can stand out in a crowded category, and drive effective innovation.
Why Health and Personal Care brands love Upsiide
Idea Screening allows you to include a large set of items in a test, creating real-world benchmarks and allowing for source of volume, incrementality and cannibalization forecasting.
The Heatmap reporting visualizes where people engaged (clicked/tapped) with the ideas tested so you can really understand what’s working, and what isn’t.
How Upsiide helps brands scrub up
Optimize your portfolio and understand incrementality with Upsiide. We’re more ‘real world market simulator’, less ‘boring data in bar charts’ so that you can actually visualize the perfect mix.
If you’re launching a new innovation, changing up an old fav, or looking to gain a competitive edge in a saturated market, make sure you stand out on the shelf with Upsiide’s purpose build pack testing tools.
People actually listen to what you say so make sure you’re hitting the right notes with claims and communications testing. Understand what’s doing it (and what’s not) for your consumers, and why.
Push your innovation process to the next level and enhance your research with AI powered solutions, from our AI idea generator feature, to our built-for-research Open Text Analysis.
How a Pharma Company Leveraged Upsiide to Identify Which Claims Would Drive Trials
Working with a leading Pharma company, we used Upsiide to assess a number of potential claims and identify which one or two claims had the greatest potential to drive purchase interest.

And stakeholders saw $$$ in their eyeballs. You’re only as good as the decisions that get made. As an insights person, I was able to add so much value to the business and insert myself into the most important strategic innovation decisions.
Learn more
Nailing Foundational Research | Reinventing Reinvention Guide
Laying the foundation for innovation research isn’t what it was like before. Our senior leadership shares how this stage of the innovation process changed over time and offers tips for doing it the Dig way.
How to conduct a trend analysis (and get accurate predictions)
Learn how to conduct a trend analysis and forecast market shifts with accuracy. Discover key steps, best practices, and examples of trend analysis to stay ahead of the competition.
GLP-1s: The Tidal Wave Reshaping Culture, Consumption, and Commerce
The rise of GLP-1 is causing ripple effects far beyond healthcare. Learn what the industry experts are saying about the implications of GLP-1s.
Between Two Joels: Is synthetic data the future of insights? (Lunch & Learn edition)
Events /Is synthetic data really the future of insights?We know that there’s a lot of discourse around synthetic data in the market research industry. To help you sift through the noise Joel Armstrong and myself (aka the Joels) put synthetic data to the test to see if...