Consumer research that mimics consumer behavior

Upsiide’s purpose-built research solutions help you understand the why behind the buy, so that you can stand out in a crowded category, and drive effective innovation.

Why Health and Personal Care brands love Upsiide

Tinder, but for ideas… our swiping functionality allows participants to provide an intuitive reaction. If they like an idea, innovation, product, flavor, claim, etc. they swipe right; and if they don’t they swipe left.

Idea Screening allows you to include a large set of items in a test, creating real-world benchmarks and allowing for source of volume, incrementality and cannibalization forecasting.

Not only can respondents indicate which ideas they like intuitively, we can also understand which they’d actually buy with our tradeoff functionality. Upsiide presents people with pairs of products that they swiped right on. They are asked to choose a favorite. Favorite products move to the next stage of tradeoff. Tradeoff eliminates cross-cultural scale bias when conducting global studies.
To understand how people feel about your innovations, we’ve created a set of 24 emojis based on Robert Plutchik’s wheel of emotions. This allows us to dig deeper into drivers of strong or weak performance of your ideas while maintaining an experience that feels like social media, not a survey.
Heatmap question types allows respondents to answer a question by engaging with the idea the user is testing. The user can highlight a specific element of an idea (like the color, the font, the photography) and add feedback, as part of the respondent experience.

The Heatmap reporting visualizes where people engaged (clicked/tapped) with the ideas tested so you can really understand what’s working, and what isn’t.

See the Platform

How Upsiide helps brands scrub up

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Optimize, don’t cannibalize your share of market with our Portfolio Optimization Tools

Optimize your portfolio and understand incrementality with Upsiide. We’re more ‘real world market simulator’, less ‘boring data in bar charts’ so that you can actually visualize the perfect mix.

Be competitive with our Pack Testing solutions

If you’re launching a new innovation, changing up an old fav, or looking to gain a competitive edge in a saturated market, make sure you stand out on the shelf with Upsiide’s purpose build pack testing tools.

Word-perfect messaging every time with Claims Testing Solutions

People actually listen to what you say so make sure you’re hitting the right notes with claims and communications testing. Understand what’s doing it (and what’s not) for your consumers, and why.

AI powered tech, built by actual researchers (not tech bros)

Push your innovation process to the next level and enhance your research with AI powered solutions, from our AI idea generator feature, to our built-for-research Open Text Analysis.

How a Pharma Company Leveraged Upsiide to Identify Which Claims Would Drive Trials

Working with a leading Pharma company, we used Upsiide to assess a number of potential claims and identify which one or two claims had the greatest potential to drive purchase interest.

Instead of wasting another 6 months of productivity, which would have cost us a million dollars, we saved 6 months of back and forth.

And stakeholders saw $$$ in their eyeballs. You’re only as good as the decisions that get made. As an insights person, I was able to add so much value to the business and insert myself into the most important strategic innovation decisions.

  John Doe Global director of Human insights at Coca-Cola

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7 Best Platforms for Idea Screening in 2025

7 Best Platforms for Idea Screening in 2025

Looking for the best idea screening platforms in 2025? This guide ranks top tools, helping brands quickly filter, prioritize, and validate early-stage ideas using real consumer feedback and predictive analytics. Perfect for faster, smarter innovation decisions.