Consumer research that mimics consumer behavior
Upsiide’s purpose-built research solutions help you understand the why behind the buy, so that you can stand out in a crowded category, and drive effective innovation.
Why Health and Personal Care brands love Upsiide
Idea Screening allows you to include a large set of items in a test, creating real-world benchmarks and allowing for source of volume, incrementality and cannibalization forecasting.
The Heatmap reporting visualizes where people engaged (clicked/tapped) with the ideas tested so you can really understand what’s working, and what isn’t.
How Upsiide helps brands scrub up
Optimize your portfolio and understand incrementality with Upsiide. We’re more ‘real world market simulator’, less ‘boring data in bar charts’ so that you can actually visualize the perfect mix.
If you’re launching a new innovation, changing up an old fav, or looking to gain a competitive edge in a saturated market, make sure you stand out on the shelf with Upsiide’s purpose build pack testing tools.
People actually listen to what you say so make sure you’re hitting the right notes with claims and communications testing. Understand what’s doing it (and what’s not) for your consumers, and why.
Push your innovation process to the next level and enhance your research with AI powered solutions, from our AI idea generator feature, to our built-for-research Open Text Analysis.
How a Pharma Company Leveraged Upsiide to Identify Which Claims Would Drive Trials
Working with a leading Pharma company, we used Upsiide to assess a number of potential claims and identify which one or two claims had the greatest potential to drive purchase interest.

And stakeholders saw $$$ in their eyeballs. You’re only as good as the decisions that get made. As an insights person, I was able to add so much value to the business and insert myself into the most important strategic innovation decisions.
Learn more
Nailing Foundational Research | Reinventing Reinvention Guide
Laying the foundation for innovation research isn’t what it was like before. Our senior leadership shares how this stage of the innovation process changed over time and offers tips for doing it the Dig way.
What is trends analysis in market research?
Discover the meaning of trends analysis in market research, why it’s vital for brands, and what trends analysis looks like for market researchers and insights professionals.
Dig Wrapped 2024
Dive into the biggest trends we discovered in 2024 across Food & Beverage, CPG, QSR, Finance, AI and Retail spaces!
The Effect of Stimuli
How does the use of stimuli in innovation testing impact results? We found out.