qualitative research
How we helped McCain adapt a product to the American market.
McCain was looking for a way to adjust a product they’d initially created for the UK market to serve in the US. They wanted to understand why initial testing of the product wasn’t resonating with US consumers, especially because it was a big hit in the UK.
consumer journey mapping
How we helped identify opportunities to improve the consumer experience.
Our client wanted to update their knowledge of the shopper experience in-stores, discover pain points to address, and explore shopper perceptions of potential new services.
Usage & Attitudes
How we helped a multinational brand expand their footprint.
Our client wanted a clearer understanding of the opportunities (if any) to grow the cold coffee market in Canada, super-charging iced coffee consumption.
portfolio modelling
How we helped a global restaurant optimize their product offering.
This client wanted to optimize their mobile offers to ensure they were compelling to their target audience, in effect expanding uptake.
segmentation
How we helped a national retailer develop a brand architecture.
Up against aggressive growth targets, our client was in need of a customer-centric brand architecture strategy to expand their market.
Don't just take our word for it...
With payments diaries we had to come up with something brand new and unique. That's why we came to Dig. Dig is always willing and able to bring different methodologies to the table, especially creative methodologies, to help us solve a problem. It isn't a 'product shop', we work with Dig for bespoke solutions that are customized to our needs.
Check out our think pieces
Let's Dig in to the American Economy
Americans have a pessimistic economic outlook and are cutting their costs. Dig Insights & Benzinga share findings from their Economic Sentiment Tracker.
The Most Beloved Dumplings & Curries in 2022
Dumpling & curries study on Upsiide where we aimed to take a D&I angle and pay homage to some of the largest cultural groups we have at Dig.
Here’s Why The Respondent Experience Needs to Change
With more agile and AI-powered platforms getting data, at a low cost and in hours has given companies more opportunities to make consumer-centric decisions
Storytelling in Research Must Speak to Business Impact
data has little meaning unless it tells a story. The story should engage, get you excited, and most importantly - drive human-centric decision making.
