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A snapshot of some of our work.

Our depth of research knowledge and category context means we approach each project with a toolkit that's customized to your specific needs.

French Fries with patterns on the background

qualitative research

How we helped McCain adapt a product to the American market.

McCain was looking for a way to adjust a product they’d initially created for the UK market to serve in the US. They wanted to understand why initial testing of the product wasn’t resonating with US consumers, especially because it was a big hit in the UK.

Woman holding a chicken sandwich

INNOVATION RESEARCH

How we helped McDonald's become famous for chicken.

Based on our work together, McDonald's was able to identify short-term innovation opportunities and long-term innovation opportunities. Innovations were prioritized based on their consumer appeal, their fit with the McDonald’s brand and their ability to grow the McDonald’s customer base.  

Hershey chocolate bar

PACK & PRICE OPTIMIZATION

How we help the Hershey company deliver successful product innovation.

Hershey’s needs to identify opportunities to use innovation to drive incremental volume growth and grow penetration. We partner with them to understand consumer motivations, analyze their portfolio mix, and discover new opportunities for market expansion.

Wine tasting

consumer journey mapping

How we helped identify opportunities to improve the consumer experience.

Our client wanted to update their knowledge of the shopper experience in-stores, discover pain points to address, and explore shopper perceptions of potential new services.

Women drinking coffee

Usage & Attitudes

How we helped a multinational brand expand their footprint.

Our client wanted a clearer understanding of the opportunities (if any) to grow the cold coffee market in Canada, super-charging iced coffee consumption.

Woman eating burger and fries

portfolio modelling

How we helped a global restaurant optimize their product offering.

This client wanted to optimize their mobile offers to ensure they were compelling to their target audience, in effect expanding uptake.

Man standing in a warehouse

segmentation

How we helped a national retailer develop a brand architecture.

Up against aggressive growth targets, our client was in need of a customer-centric brand architecture strategy to expand their market.

Don't just take our word for it...

  • With payments diaries we had to come up with something brand new and unique. That's why we came to Dig. Dig is always willing and able to bring different methodologies to the table, especially creative methodologies, to help us solve a problem. It isn't a 'product shop', we work with Dig for bespoke solutions that are customized to our needs.

    Eric Chue, Director of Research & Industry Insights