
Paul Gaudette
CEO, Dig Insights
A passion for strategy and innovation led Paul into consumer insights after finishing his degree in Strategic Management at EDHEC Business School in France. Paul currently spends most of his time focused on strategic growth opportunities, which includes investment opportunities with private equity and venture capital, acquisition opportunities for geographic and portfolio expansion, and additional revenue generating opportunities within Dig’s current operations.

Michael Edwards
Chief Growth Officer
Michael has worked on both the client side and supplier side of the research industry for over 20 years. Michael has conducted quantitative and qualitative research on an international scale for many Fortune 500 companies, including Nestlé, Tyson, Coca-Cola, McDonald's, P&G, Mars, Kraft and MillerCoors.

Ian Ash
President, Upsiide
Ian has over twenty years of experience leading large-scale, international market research projects across several different industries. Ian provides his clients with expertise in the areas of brand valuation, data mining, customer segmentation, market optimization, concept testing and usage and attitude studies.

Dominic Atkinson
President, Dig Insights
Dominic has worked in the industry for more than 25 years. Most of that time has been as a consultant, but he spent valuable time as a client (Research Manager at Canadian Tire) and end-user (Marketing at Ford of Canada). This multi-faceted background enables Dominic to see research from the perspective of all stakeholders. He has worked with clients in many different industries, with a focus on CPG, Retail, and Telecom. Dominic’s areas of specialization include foundational research (segmentation and U&A), concept testing, and assortment optimization. Dominic holds an MBA from the Richard Ivey School of Business.

Abinaya Sundararajan

I love being near water, but I actually don't know how to swim
Adriana Kiatipis

I played competitive hockey for 14 years.
Alanna Colaiacovo

I starred as Little Orphan Annie in a summer camp musical when I was 8.
Alex Pennington-Little

Popcorn is my favourite food. I probably eat way too much of it.
Alexander Stirbisky

I have written six books and self-published two!
Alexandra McLaughlin

I like to spend my summers paddle boarding.
Alexis Woods

I grew up in northern England by the seaside, so I’m good at arcade games.
Alice Corner

Stayed in the Mexican jungle for a week
Alina Marchewka

I have a collection of more than 400 stamps
Altaf Ahmed Sikunder

I moved to a new city I had never visited before!
Amanda Patton

I secretly nurse the idea of taking a brief career break to join Hollywood.
Amarachi Uzo-Peters

Amelia Wolff

I own the Green Bay Packers national football team.
Amy Schmidt

I adopted a puppy at the beginning of the pandemic. I named him Seymour Butts.
Amy Tran

I once took a selfie with a kangaroo
Ananth Goundar

I once competed in an ice dragon boat festival
Andrew MacPherson
Angela McCallum

Angie Petralito

Attempting to start a podcast on sensory and consumer science.
Anita Sisopha

During December I draw and animate a daily gif advent calendar.
Anna af Hallstrom

I watch Disney's "Encanto" every night since its release.
Anna Lorraine Lattao-Encina

I worked as a tv news presenter for more than 6 years.
Anouchka Huq

Anuj Kumar
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Some of our work
How McCain Used Qualitative Co-Creation Sessions to Adapt a Product to the American Market
Using a mixture of Upsiide concept testing and qualitative co-creation sessions with friendship dyads, McCain adapted a global product for the US market.
How a Food Company Developed a Global Demand Space Framework with Local Relevancy
How a food company leveraged a mobile-first consumption diary and a quantitative survey to create a demand space framework based on need states.
How an Alcoholic Beverage Retailer Identified Opportunities to Improve the Consumer Experience
Qualitative mobile-shop alongs, deep-dive interviews & quantitative validation/sizing helped refine marketing's strategy to grow the brand.
How We Helped a Retailer Understand Breakthrough Appeal in a Saturated Category
In-store mobile shop-alongs with pet owners that purchase pet food from grocery vs. specialty stores led to a renewed sense of consumer understanding.