Paul Gaudette
CEO, Dig Insights
A passion for strategy and innovation led Paul into consumer insights after finishing his degree in Strategic Management at EDHEC Business School in France. Paul currently spends most of his time focused on strategic growth opportunities, which includes investment opportunities with private equity and venture capital, acquisition opportunities for geographic and portfolio expansion, and additional revenue generating opportunities within Dig’s current operations.
Michael Edwards
Chief Growth Officer
Michael has worked on both the client side and supplier side of the research industry for over 20 years. Michael has conducted quantitative and qualitative research on an international scale for many Fortune 500 companies, including Nestlé, Tyson, Coca-Cola, McDonald's, P&G, Mars, Kraft and MillerCoors.
Ian Ash
President, Upsiide
Ian has over twenty years of experience leading large-scale, international market research projects across several different industries. Ian provides his clients with expertise in the areas of brand valuation, data mining, customer segmentation, market optimization, concept testing and usage and attitude studies.
Dominic Atkinson
President, Dig Insights
Dominic has worked in the industry for more than 25 years. Most of that time has been as a consultant, but he spent valuable time as a client (Research Manager at Canadian Tire) and end-user (Marketing at Ford of Canada). This multi-faceted background enables Dominic to see research from the perspective of all stakeholders. He has worked with clients in many different industries, with a focus on CPG, Retail, and Telecom. Dominic’s areas of specialization include foundational research (segmentation and U&A), concept testing, and assortment optimization. Dominic holds an MBA from the Richard Ivey School of Business.
Abinaya Sundararajan
Adriana Kiatipis
Alanna Colaiacovo
Alex Pennington-Little
Alexander Stirbisky
Alexandra McLaughlin
Alexis Woods
Alice Corner
Alina Marchewka
Altaf Ahmed Sikunder
Amanda Patton
Amarachi Uzo-Peters
Amelia Wolff
Amy Schmidt
Amy Tran
Ananth Goundar
Andrew MacPherson
Angie Petralito
Anita Sisopha
Anna af Hallstrom
Anna Lorraine Lattao-Encina
Anouchka Huq
Anuj Kumar
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Some of our work
How McCain Used Qualitative Co-Creation Sessions to Adapt a Product to the American Market
Using a mixture of Upsiide concept testing and qualitative co-creation sessions with friendship dyads, McCain adapted a global product for the US market.
How a Food Company Developed a Global Demand Space Framework with Local Relevancy
How a food company leveraged a mobile-first consumption diary and a quantitative survey to create a demand space framework based on need states.
How an Alcoholic Beverage Retailer Identified Opportunities to Improve the Consumer Experience
Qualitative mobile-shop alongs, deep-dive interviews & quantitative validation/sizing helped refine marketing's strategy to grow the brand.
How We Helped a Retailer Understand Breakthrough Appeal in a Saturated Category
In-store mobile shop-alongs with pet owners that purchase pet food from grocery vs. specialty stores led to a renewed sense of consumer understanding.
