Innovation Sprints

How can a guided, short-term burst of creativity engage your team and refresh your innovation pipeline?

Clear direction

Innovation sprints sometimes end with a sea of post it notes and sticky dots and no clear direction. Dig Insights’ approach is different; we go from expansive to specific. We’ll ideate alternative futures, refine and translate leading ideas into complete concepts, and work with consumers to identify ideas that the market finds valuable.

Redefine the box

“Think outside the box” is one of the least useful things you can tell a group of people. It’s our job to redefine the box, leading to breakthrough thinking. We present your team with new learning that inspires new thinking: like a review of your existing research, trends exploration in your category and adjacent categories, AI-enabled exploration, and live consumer panels.

Gamify the process

We want the process to be rigorous but to feel inspiring. One of the tools we employ is gamification. Examples of this include the use of innovation games, using imagery and metaphors to inspire new thinking, and a shark tank exercise where teams pitch their best ideas.

Instead of wasting another 6 months of productivity, which would have cost us a million dollars, we saved 6 months of back and forth.

And stakeholders saw $$$ in their eyeballs. You’re only as good as the decisions that get made. As an insights person, I was able to add so much value to the business and insert myself into the most important strategic innovation decisions.

Billy Fletcher

Global Director of Human Insights, Coca-Cola Company

Our approach to innovation sprints

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A diverse toolkit

Innovation sprints involve a combination of trends and foresight, foundational qualitative or quantitative, live consumer co-creation, real-time qualitative feedback and real-time quantitative testing. Facilitated activities include a mix of group and independent work, expansive thinking and focused refinement. This allows people with different working styles to participate fully.

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A true team experience

Brand teams leave with a wealth of ideas and alignment against a strategic plan. Our team will lead you through each stage of the process, freeing up the entire team to fully participate.

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Tailored to your needs

While we have a clear perspective on how to generate winning innovations, we are not inflexible. Instead, we work with you to first understand the gaps in your knowledge and the hurdles your team has faced in the past. Our process leverages your strengths and addresses your challenges.

A Diverse Toolkit

Innovation sprints involve a combination of trends and foresight, foundational qualitative or quantitative, live consumer co-creation, real-time qualitative feedback and real-time quantitative testing. Facilitated activities include a mix of group and independent work, expansive thinking and focused refinement. This allows people with different working styles to participate fully.

A True Team Experience

Brand teams leave with a wealth of ideas and alignment against a strategic plan. Our team will lead you through each stage of the process, freeing up the entire team to fully participate.

Tailored to Your Needs

While we have a clear perspective on how to generate winning innovations, we are not inflexible. Instead, we work with you to first understand the gaps in your knowledge and the hurdles your team has faced in the past. Our process leverages your strengths and addresses your challenges.

CASE STUDY

How we helped Coca-Cola make a 3-day workshop actionable for global teams

For a recent project for Coca-Cola centred around coffee innovation, the Global Director of Human Insights wanted to spearhead a new approach to innovation sprints. This was in order to get to the best innovation ideas and empower all 4 business units involved (USA, UK, Japan, and China) with marching orders.

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