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Between Two Joels: AI Prompts Edition

We're back with another edition of Between Two Joels, and it's our most practical one yet. We're helping you write prompts that squeeze the most out of AI engines.

We're back with our AI experts for another practical learning session

Creating prompts for AI that elicit valuable (and truthful) responses involves more than meets the eye. You might be wondering, “What is the return on optimizing my prompts? Wouldn’t most prompts give me what I need?” But you’d be wrong. While creating prompts may seem simple, optimizing your prompts can be the difference between a somewhat helpful response from your AI engine and your new best friend.

When prompting an AI engine with a question, there are so many things to consider:

  • What is the overall objective of the prompt?

  • What is the context of the question, the surrounding intel that an AI engine requires to answer your question effectively?

  • Who is the audience?

  • And what about tone and style, how can you guide the AI to report back in the right way?

Sounds a bit tough, right? That’s why we’re back for the second round of Between Two Joels: AI Prompts Edition on May 22, at 1:00pm EST.

In the Q&A session, our AI masters Joel Anderson and Joel Armstrong (literally, they both have Master’s degrees in AI) and our co-founder Ian Ash will spend 5-10 mins walking you through our tried and trusted approaches to prompt creation. Then, the floor is yours; the 2 Joels and Ian are on hand to answer any of the questions you have about leveraging the right prompts at the right times.

Whether you’re new to AI or a seasoned user, you’ll gain invaluable insights into improving the quality of data you receive.

Register now

Our Presenters

Joel Anderson

Joel brings decades of experience in the market research and analytics industry to Dig Insights. In 2023, Joel completed his Master's in Applied Artificial Intelligence from the University of San Diego. As the EVP of Advanced Analytics, Joel's team leads advanced analytics, innovation R&D, and data science for our client services work.

Joel Anderson
Ian Ash

Ian Ash

Ian is one of the Co-Founders at Dig Insights. He has over 20 years of experience leading large scale and international market research projects across several different industries. He's currently President of Upsiide, Dig’s SaaS platform purpose-built for innovation insights.

Joel Armstrong

Joel is our in-house AI expert, having completed both a Master's in Applied Artificial Intelligence from the University of San Diego and a PhD in Psychology at Western University. In his role as Director of AI at Dig, Joel helps lead our R&D as it relates to AI and AI best practices.

Joel Armstrong