Our speaking session
Making McDonald's Famous for Chicken
McDonald’s is proactively seeking new approaches to menu innovation to develop the latest generation of iconic menu items. Join Michelle Gansle VP, Global Insights & Analytics at McDonald’s and Michael Edwards, CGO & Cofounder at Dig Insights as they share how they leveraged a fundamentally new research approach to support agile innovation, to test ideas in ways that speaks the language of the customer and to deliver insights that speak the language of the business.
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