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Dig Events CRC 2023

Corporate Researchers Conference 2023: Making McDonald’s Famous for Chicken

Join us at the CRC 2023 conference to learn more about how we worked with McDonald's to make them famous for chicken.

Our speaking session

Making McDonald's Famous for Chicken

McDonald’s is proactively seeking new approaches to menu innovation to develop the latest generation of iconic menu items. Join Michelle Gansle VP, Global Insights & Analytics at McDonald’s and Michael Edwards, CGO & Cofounder at Dig Insights as they share how they leveraged a fundamentally new research approach to support agile innovation, to test ideas in ways that speaks the language of the customer and to deliver insights that speak the language of the business.