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Digital Transformation in Fast Casual and QSR Summit 2023: McDonald’s is Reinventing how they Approach Menu Innovation

The team at Dig worked with McDonald’s to reinventing how they approach menu innovation.

Our speaking session

McDonald’s recognized an opportunity to reinvent how they innovate their menu. The objectives were to speak to consumers in a consumer-relevant language and to translate consumer feedback into a business-relevant language. Through this shift, they sought to streamline their innovation process and increase their innovation success rate.

Join McDonald’s and Dig Insights as they share how they brought these objectives to life in a fundamentally new approach to menu innovation.