Discover what drives consumer decisions in beauty and wellness!
The global beauty and wellness industry, anticipated to surge from $1,610.5 billion in 2023 to a staggering $2,765.8 billion by 2030, holds immense potential. But to unlock this, we need to delve into the consumer’s perspective.
We ran a study with 300 Americans aged 18-58, a proportional representation of the population, to learn more about their attitudes and behaviours around beauty & wellness.
This comprehensive report is packed with insights about customer needs in beauty & wellness, what influences consumer consideration, and packaging claims that can drive purchases.
What you’ll find inside:
-
The real challenges consumers are trying to address with beauty & wellness products
-
How different demographics prioritize products (hint: it’s not just about price)
-
The significant influence of product research, influencers, and reviews on consumer purchase decisions
-
Which beauty & wellness packaging claims consumers resonate with most
Related Posts
Balancing Essentials and Fun: The State of Experience Spending in America
Download our new report to discover how Americans are reassessing their spending and why they’re saying “yes” to experiences.
Sip & Dine: Elevating The Out-of-Home Dining Experience
Download our newest report to discover what how Canadian diners feel about eating out and how that impacts your brand.
Decision-Centricity: Understanding the Consumer Say-Do Gap
Reports /Our everyday life is filled with thousands of decisions. Whether it’s choosing what to buy at the grocery store for dinner or deciding what you want to wear for the day. Consumer brands have traditionally centered what the customer says they want when picking...