Discover what drives consumer decisions in beauty and wellness!
The global beauty and wellness industry, anticipated to surge from $1,610.5 billion in 2023 to a staggering $2,765.8 billion by 2030, holds immense potential. But to unlock this, we need to delve into the consumer’s perspective.
We ran a study with 300 Americans aged 18-58, a proportional representation of the population, to learn more about their attitudes and behaviours around beauty & wellness.
This comprehensive report is packed with insights about customer needs in beauty & wellness, what influences consumer consideration, and packaging claims that can drive purchases.
What you’ll find inside:
-
The real challenges consumers are trying to address with beauty & wellness products
-
How different demographics prioritize products (hint: it’s not just about price)
-
The significant influence of product research, influencers, and reviews on consumer purchase decisions
-
Which beauty & wellness packaging claims consumers resonate with most
Related Posts
Innovation, informed: why new product ideas fail, how to beat the odds, and what success means
We’ve created a comprehensive report that outlines the key innovation trends to fold into your business this year (based on experts), and tangible examples of what these trends look like in practice.
The Great Inflation Report (Canada)
Reports /We set out to understand how the dramatic rise in inflation that has occurred since early 2021 is impacting consumers both practically and emotionally. We were driven to provide...