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2023 GRIT Top 50 Most Innovative Companies

For the third consecutive year in a row, Dig Insights has made the Top 10 in Greenbook's GRIT Business & Innovation Report.

We're thrilled and honoured to announce that Dig has been ranked 8th in the 2023 GRIT Top 50 Most Innovative Companies. This marks our third consecutive year in the Top 10 of one of the research industry's leading and most comprehensive surveys.

The 2023 GRIT Business & Innovation Report concentrated on capturing and deciphering the different dynamics that propel transformation within the insights and analytics sector, while highlighting the pivotal role of innovation in shaping its development.

"We’re honored to be named the 8th Most Innovative Supplier in the GRIT Top 50. Being recognized once again as one of the Most Innovative Suppliers is a testament to the hard work and dedication of our team at Dig Insights. It reaffirms our commitment to innovation and underscores the impact of the cutting-edge technologies we've developed, particularly our industry-leading Upsiide platform. Most importantly, it's a testament to the incredible clients we've had the privilege to work with, who inspire us to push the boundaries of what's possible in market research.”

Paul Gaudette, Co-Found and CEO of Dig Insights

The 2023 report addresses topics of significance within the insights and analytics field, including Industry Structure, Evolving Insights Audience, Unmet Needs, Meeting Project Goals, Skills and Strategies, Innovation Strategy, and Business Outlook. It delves into how the challenges and new opportunities arising in the wake of the COVID-19 pandemic have impacted these various aspects of the industry.

For the first time ever the report includes three sections on the years most talked about topic: AI. These sections cover AI in Everyday Life, Caution: AI at Work, and AI at Work, providing the most comprehensive examination of how insights professionals are adapting to the new wave of technological disruption, offering an in-depth understanding of the various facets involved.

The report outlines how insights professionals are cautiously optimistic about integrating AI in their work. Although the majority are open to incorporating AI, concerns persist regarding its accuracy and fairness. Notably, the data and analytics sector exhibits a higher level of optimism. Worries related to AI in the workplace encompass accuracy, privacy, security, bias, and potential job displacement, recognizing that risks vary across different applications. Many professionals believe that the adoption of AI in the workspace is inevitable, with a significant majority already utilizing or exploring generative AI and expecting its incorporation into their products and services. This indicates a growing consensus regarding AI's pivotal role in the industry's future.

Read the full report here: 2023 GRIT Business & Innovation Report