Looking for packaging design inspiration? Explore 6 of the best packaging design examples—from Apple to Boxed Water—and learn why they work (and how to apply these lessons to your brand).
Innovation Testing
How to build an innovation pipeline filled with winning ideas
Follow our step-by-step instructions to find out how to source ideas for your innovation pipeline and how to prioritize the most important ones.
Idea Screening: How to Test, Refine, and Select Winning Ideas for Innovation
Learn how to run idea screening and refinement surveys to identify the best concepts, validate assumptions, and prioritize winning innovations.
Logo Testing: How to Test a Logo Design with Consumers (Step-by-Step Guide)
Learn how to test a logo design with consumers. Discover step-by-step methods to measure appeal, relevance, and uniqueness so you can choose the best logo for your brand.
Stage-Gate Process for Innovation: Pitfalls and How to Make It More Agile
Discover the pros and cons of the Stage-Gate Process for innovation. Learn why it can slow teams down, common pitfalls to avoid, and how to combine Stage-Gate with agile methods to drive faster, better innovation.
Is Measuring ROI in Innovation Worth It?
Calculating the return on your innovation investment has many benefits. But some people still have a beef with this approach. Here’s our take on ROI in innovation.
How to Write a Concept for Market Research: Best Practices and Examples
Learn how to write a market-realistic concept descriptions and get best practices, examples, and an agile testing workflow.
The CPG Innovation Process: 7 Steps to Launch Winning Consumer Packaged Goods Products
Learn the 6 key steps that help consumer packaged goods brands generate, test, and launch winning innovations.
Agile Market Research: Definition, Benefits, and How to Do It
Agile market research is a faster, iterative way to test concepts and gather insights. Learn what it is, how it works, and which tools can help you do agile research effectively.
Innovation Pipeline: Definition, Stages, and How to Build One
Learn what an innovation pipeline is, the stages involved, and how to build a framework that consistently delivers winning ideas.
Culture of Innovation: What It Is and How It Transforms Your Innovation Process
A culture of innovation empowers teams to collaborate, experiment, and take smart risks. Learn what it is, why it matters, and how to build one that improves your innovation process.
6 Common Concept Validation Mistakes (and How to Avoid Them)
Discover the 6 most frequent concept validation mistakes, why they happen, and actionable strategies for avoiding them when testing new product ideas.
5 Best Practices for Concept Testing
Learn 5 proven concept testing best practices to evaluate new product ideas, improve surveys, and reduce risk in your innovation process.
Concept Validation: Definition, Benefits, Examples, and How to Validate Product Ideas
Learn what concept validation is, why it matters in product development, and how to run concept validation surveys with real-world examples and best practices.
Concept Testing: Definition, Methods, and Real-World Use Cases
Learn what concept testing is, explore methods, and see real-world use cases. Discover how to build effective surveys and predict market success.
7 Reasons Why Concept Testing is Essential for Marketing Success
Discover why concept testing is essential in marketing research. Learn 7 proven benefits, real examples, and how tools like Upsiide help brands validate winning ideas.
What Is Claims Testing in Market Research? Definition, Benefits & Examples
Discover what claims testing in market research is, why it matters, and see real-world examples of how brands validate their messaging to boost sales and brand equity.
Flavor Testing: Why You Can Account For Taste
Flavor testing helps food and beverage brands predict consumer reactions to new taste ideas before launch. Learn how flavor testing reduces risk, saves money, and identifies winning flavors.
4 Examples of New Product Development That Revolutionized Industries
Discover 4 real-world new product development examples—from Beyond Meat to Revolut—that show how innovative strategies can transform entire industries.
Packaging Design Testing: 4 Common Mistakes (and How to Avoid Them)
Discover 4 common mistakes in packaging design testing and how to avoid them. Learn methods, tools, and best practices to design packaging that sells.
How to Validate a Product Idea (3 Proven Methods + Examples)
Learn how to validate a product idea with concept tests, customer feedback, and crowdfunding. Real examples + tools to reduce risk and find winners.
3 Innovation Process Examples From Apple, Starbucks & Google (And What You Can Learn)
See how Apple, Starbucks, and Google built successful innovation processes. Real-world examples of corporate innovation you can apply to your business.
11 Best Practices for Writing Effective Concept Testing Survey Questions (With Examples)
Learn how to write concept testing survey questions that uncover real consumer insights. Explore 11 best practices, examples, and tips for creating effective concept testing surveys.
10 Reasons Why Package Design Testing Is Important
Package design testing helps brands avoid costly mistakes and build packaging that consumers love. Discover 10 reasons why testing your packaging is essential for sales, brand perception, and go-to-market success.
Unleash the power of agile market research programs
Unlock better-selling innovations and fewer wasted resources with agile market research programs.
Pack hacks: visual vs text-based pack design testing
Bad pack designs can kill great products. But how do you know what works and what doesn’t? Join this event in collaboration with Insight Platforms to find answers.
How to apply insights to CPG pack design
AdvancedGG joins us to talk about a project they did with Upsiide to find the best packaging design for their new RTD product.
The benefits of using a flavor testing tool
Discover the advantages of flavor testing tools to find your next flavor bomb.
The benefits of using a menu testing solution
Discover how a restaurant menu optimization and menu testing tool can help you gather valuable insights that inform strategic decisions and help optimize offerings.
From concept to shelf: how pack testing can help you create a winning product
Learn how a pack testing tool can help you craft a winning package design and beat out the competition on the shelf.
How to boost your concept testing survey with AI-generated ideas
Learn how generative AI can enhance concept testing surveys. See how AI vs. human ideas performed in real tests and discover why AI is a game-changer for ideation.
Research Best Practices: Question and Answer Piping
Discover how to use question and answer piping in surveys to get higher quality data and ensure a better survey experience for your respondents.
The Power of Design Thinking for Product Development
Design thinking can be used in product development to create innovative and disruptive products that solve consumer problems. Here’s how.
Innovation born out of crisis: KFC, Burger King, and McDonald’s
What do KFC, McDonald's and Burger King have in common? Besides being some of the world's most prominent leading quick-service restaurants (QSRs), these brands also share similar circumstances when it comes to how they were founded. All of these companies were formed...
Research Best Practices: How To Build The Right Survey Audience
Finding the right audience for your survey requires precision. Here are our best tips for setting up a target audience for your questionnaire.
The 7 best product innovations of 2022 (according to consumers)
With 2022 coming to an end, we ran a study with North Americans to tell us which new products they loved most this year. All of the products we tested were featured in our monthly Innovation Spotlight newsletter.
Apple’s Logo: The Evolution of The Iconic Shape
History influenced Apple’s logos over time. Keep reading to learn how the iconic apple changed and why.
Research Best Practices: How to Write Engaging Surveys
Survey design can be challenging. So here are some tips for writing engaging surveys.
Research Best Practices: How to Write Survey Questions
Upgrade your survey-writing skills using our 6 simple tips and tricks.
The Step in Your Innovation Pipeline You Didn’t Know You Needed
Innovation pipeline management can be a tedious task. But we think if you add this extra step to your pipeline, you can make the process that much easier.
The challenge of developing an effective innovation strategy in CPG
Creating an innovation strategy is hard and this post tells you all about why this happens.
Limited-time offer trends for QSRs
We tested a bunch of sandwich and beverage limited-time offers with 1,000 US and Canadian consumers and discovered which ones people love most.
The Starbucks Logo Evolution: How History Made This World Famous Logo
Discover the full Starbucks logo evolution — from the original 1971 mermaid to today’s iconic siren. Learn the history, meaning, and design changes behind one of the world’s most famous logos.
Concept Testing Examples: 6 Real Wins &Â Fails
If you’re struggling to understand why concept testing is so important, we’ve created a list of concept testing examples that succeeded and failed.
10 Best Company Logos of All Time (and Why They Still Work)
Discover the 10 best company logos of all time. Learn what makes each iconic logo successful, timeless, and inspiring for your own brand design.
Innovation, informed: why new product ideas fail, how to beat the odds, and what success means
We’ve created a comprehensive report that outlines the key innovation trends to fold into your business this year (based on experts), and tangible examples of what these trends look like in practice.