Discover the 6 most frequent concept validation mistakes, why they happen, and actionable strategies for avoiding them when testing new product ideas.
Innovation Testing
5 Best Practices for Concept Testing
Learn 5 proven concept testing best practices to evaluate new product ideas, improve surveys, and reduce risk in your innovation process.
Concept Validation: Definition, Benefits, Examples, and How to Validate Product Ideas
Learn what concept validation is, why it matters in product development, and how to run concept validation surveys with real-world examples and best practices.
Concept Testing: Definition, Methods, and Real-World Use Cases
Learn what concept testing is, explore methods, and see real-world use cases. Discover how to build effective surveys and predict market success.
7 Reasons Why Concept Testing is Essential for Marketing Success
Discover why concept testing is essential in marketing research. Learn 7 proven benefits, real examples, and how tools like Upsiide help brands validate winning ideas.
What Is Claims Testing in Market Research? Definition, Benefits & Examples
Discover what claims testing in market research is, why it matters, and see real-world examples of how brands validate their messaging to boost sales and brand equity.
Flavor Testing: Why You Can Account For Taste
Flavor testing helps food and beverage brands predict consumer reactions to new taste ideas before launch. Learn how flavor testing reduces risk, saves money, and identifies winning flavors.
4 Examples of New Product Development That Revolutionized Industries
Discover 4 real-world new product development examples—from Beyond Meat to Revolut—that show how innovative strategies can transform entire industries.
Packaging Design Testing: 4 Common Mistakes (and How to Avoid Them)
Discover 4 common mistakes in packaging design testing and how to avoid them. Learn methods, tools, and best practices to design packaging that sells.
How to Validate a Product Idea (3 Proven Methods + Examples)
Learn how to validate a product idea with concept tests, customer feedback, and crowdfunding. Real examples + tools to reduce risk and find winners.
3 Innovation Process Examples From Apple, Starbucks & Google (And What You Can Learn)
See how Apple, Starbucks, and Google built successful innovation processes. Real-world examples of corporate innovation you can apply to your business.
11 Best Practices for Writing Effective Concept Testing Survey Questions (With Examples)
Learn how to write concept testing survey questions that uncover real consumer insights. Explore 11 best practices, examples, and tips for creating effective concept testing surveys.
10 Reasons Why Package Design Testing Is Important
Package design testing helps brands avoid costly mistakes and build packaging that consumers love. Discover 10 reasons why testing your packaging is essential for sales, brand perception, and go-to-market success.
Unleash the power of agile market research programs
Unlock better-selling innovations and fewer wasted resources with agile market research programs.
Agile Market Research and Testing: Everything You Need to Know
Agile market research and testing is not a new phenomenon. But how can it help insights pros conduct research more efficiently? Let’s answer that question.
Pack hacks: visual vs text-based pack design testing
Bad pack designs can kill great products. But how do you know what works and what doesn’t? Join this event in collaboration with Insight Platforms to find answers.
How to apply insights to CPG pack design
AdvancedGG joins us to talk about a project they did with Upsiide to find the best packaging design for their new RTD product.
The benefits of using a flavor testing tool
Discover the advantages of flavor testing tools to find your next flavor bomb.
The benefits of using a menu testing solution
Discover how a restaurant menu optimization and menu testing tool can help you gather valuable insights that inform strategic decisions and help optimize offerings.
From concept to shelf: how pack testing can help you create a winning product
Learn how a pack testing tool can help you craft a winning package design and beat out the competition on the shelf.
How to boost your concept testing survey with AI-generated ideas
Discover how we pitted AI and human ideas against each other to learn about the value of generative AI in concept testing.
Research Best Practices: Question and Answer Piping
Discover how to use question and answer piping in surveys to get higher quality data and ensure a better survey experience for your respondents.
The Power of Design Thinking for Product Development
Design thinking can be used in product development to create innovative and disruptive products that solve consumer problems. Here’s how.
Innovation born out of crisis: KFC, Burger King, and McDonald’s
What do KFC, McDonald's and Burger King have in common? Besides being some of the world's most prominent leading quick-service restaurants (QSRs), these brands also share similar circumstances when it comes to how they were founded. All of these companies were formed...
How a Culture of Innovation Can Improve Your Innovation Process
For any successful innovation process, it is essential to create an innovation culture. We’re sharing tips for cultivating that innovation mindset within your team.
How to Avoid the Pitfalls of Using a Stage-Gate Process for Innovation
Are you struggling to get new products to market? You might need to re-evaluate your innovation process. This article explains some drawbacks of using the stage-gate process and we offer tips for mitigating the problem.
Research Best Practices: How To Build The Right Survey Audience
Finding the right audience for your survey requires precision. Here are our best tips for setting up a target audience for your questionnaire.
How to Write a Concept: Best Practices and Examples
Creating a concept to test in survey research has been the same forever. If you’re a researcher, the traditional Powerpoint ‘concept test’ template will immediately spring to mind. We think it’s time for a facelift.
The 7 best product innovations of 2022 (according to consumers)
With 2022 coming to an end, we ran a study with North Americans to tell us which new products they loved most this year. All of the products we tested were featured in our monthly Innovation Spotlight newsletter.
Apple’s Logo: The Evolution of The Iconic Shape
History influenced Apple’s logos over time. Keep reading to learn how the iconic apple changed and why.
Research Best Practices: How to Write Engaging Surveys
Survey design can be challenging. So here are some tips for writing engaging surveys.
The CPG innovation process: 6 steps to success
The innovation process in CPG doesn’t have to be tricky – here, we outline it in a few simple steps. Learn what these steps are and what CPG brands need to consider to innovate effectively.
Research Best Practices: How to Write Survey Questions
Upgrade your survey-writing skills using our 6 simple tips and tricks.
Is Measuring ROI in Innovation Worth It?
Calculating the return on your innovation investment has many benefits. But some people still have a beef with this approach. Here’s our take on ROI in innovation.
The Step in Your Innovation Pipeline You Didn’t Know You Needed
Innovation pipeline management can be a tedious task. But we think if you add this extra step to your pipeline, you can make the process that much easier.
What is an Innovation Pipeline?
An innovation pipeline is a widely used term. But what does it mean? This article covers the basic definitions and reasons for implementing the innovation pipeline framework.
6 Top Packaging Design Examples + Why They Work
What makes product packaging great? We compiled a whole list of top packaging design examples to give you some inspiration.
How to use idea screening and refinement for successful innovation
You’ve collected a bunch of innovation ideas but don’t know how to choose the right ones? This post tells you all about how to do idea screening surveys.
How to create an innovation pipeline filled with winning ideas
How do you source ideas for your innovation pipeline and how do you prioritize the most important ones? Follow our step-by-step instructions to find out.
The challenge of developing an effective innovation strategy in CPG
Creating an innovation strategy is hard and this post tells you all about why this happens.
Limited-time offer trends for QSRs
We tested a bunch of sandwich and beverage limited-time offers with 1,000 US and Canadian consumers and discovered which ones people love most.
The Starbucks Logo Evolution: How History Made This World Famous Logo
You know this logo but do you know its history? Brew up a cup of coffee and deepen into the full evolution of the legendary Starbucks logo.
How to Test Your Logo and Win Hearts &Â Minds
Logo testing is a necessary skill that can come in handy anytime. We’ve created a step-by-step guide to testing logo ideas for your brand.
Concept Testing Examples: 6 Real Wins &Â Fails
If you’re struggling to understand why concept testing is so important, we’ve created a list of concept testing examples that succeeded and failed.
10 Best Company Logos of All Time (and Why They Still Work)
Discover the 10 best company logos of all time. Learn what makes each iconic logo successful, timeless, and inspiring for your own brand design.
Innovation, informed: why new product ideas fail, how to beat the odds, and what success means
We’ve created a comprehensive report that outlines the key innovation trends to fold into your business this year (based on experts), and tangible examples of what these trends look like in practice.