Erin Cohen, Director, Consumer Insights at Tim Hortons, has spent her entire career in insights. She has a wealth of experience in quick service restaurants and spent a bit of time expanding her experience within the consumer packaged goods space.
Tune in to this episode to get details about:
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The process of setting up an insights function from scratch
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Why it’s important to invest in foundational research
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What Erin thinks about the customer journey
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How the Justin Bieber collaboration came to fruition
Find the rest of the episode here.
If you want to connect with Adam, feel free to reach out to him on LinkedIn.
Subscribe to Dig In on your favourite podcasting platform and follow us on LinkedIn to keep an eye on more episodes.
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