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Flavored water: an exploration of water trends for 2024 and beyond

Flavored water: an exploration of water trends for 2024 and beyond

Find out the latest trends in the flavored water space!

How do you plot the momentum of trends to determine your course of action? How do you visualize the “why” behind trends and highlight whitespace opportunities from consumer tensions? These were the questions we asked ourselves as we developed our trend analysis methodology.

 

In this brand-new report, our Trends & Foresight team dives into the flavored water category to unravel key trends that are disrupting the space and their impact on brands.

flavored water report snippet

Access the report now to discover:

  • The currents driving water consumption and the blurring lines between beverage categories.

  • 5 biggest trends in the space and what players are making a splash.

  • The next steps for brands who want to ride the wave of beverage trends.

We uncover

Trends 🤝 drivers of change

How do the beverage trends we uncovered intertwine with the cultural and societal drivers of change that are happening in the world right now?

What’s happening with water consumption?

Let’s submerge into #WaterTok, Dry January, and waves water is making in the beverage industry.

Biggest trends that are driving the flavored water category

Sparkling prebiotics, hop water, energy water… these are just some trends disrupting the beverage space. And we will reveal key recommendations for utilizing these trends for your brand’s success.

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