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The marketer’s guide to product innovation

The marketer’s guide to product innovation

Download the guide now!

Survey approaches must be considered carefully because they’ve grown up in the last decade. Product innovation teams and researchers are using mobile-first, gamified interfaces to boost engagement and obtain the consumer data needed for behavioral modelling — rather than relying on overly rational, traditional surveys.

Michael Edwards

Co-Founder, Dig Insights

snapshot of the marketer's guide for innovation

Download this new report to learn more about:

  • How gamification strategies are boosting consumer survey engagement

  • Ways to streamline testing and make innovation more efficient

  • Actionable metrics that help drive strategic decision-making 

  • How brands are identifying innovation opportunities with incremental benefits

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