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Pack Testing Reinvented: An Agile Approach to Winning on Shelf

Pack Testing Reinvented: An Agile Approach to Winning on Shelf

Download the report and start winning on shelf:

This might surprise you, but packaging that looks great doesn’t always sell great. Here’s how to fix that.

When shoppers hit the aisles, packaging does the talking. It’s your most direct line to consumers, making the difference between a glance and a grab. But traditional pack testing? It can be too slow, costly, and, rigid for today’s fast-paced market.

Pack Aesthetics

That’s why we created our latest whitepaper: Pack Testing Reinvented: An Agile Approach to Winning on Shelf. Using our proprietary SaaS platform Upsiide to integrate mobile-friendly, insight-driven methodologies, we’ve transformed pack testing from a final checkpoint to a collaborative design process. The result? Better designs, smarter insights, and packaging that wins on shelf.

We uncover

Agile Pack Testing Explained

 A modern approach to testing packaging designs that’s faster and more cost-effective.

Real-World Case Study

See how RXBAR A.M. improved visibility, purchase intent, and communication clarity with Upsiide.

Key Success Metrics

Learn the three critical factors—on shelf, in hand, and in mind—that make or break a package.

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Decision-Centricity: Understanding the Consumer Say-Do Gap

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Reports /Our everyday life is filled with thousands of decisions. Whether it’s choosing what to buy at the grocery store for dinner or deciding what you want to wear for the day. Consumer brands have traditionally centered what the customer says they want when picking...