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Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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AI & market research See more
![Supercharging innovation: Upsiide’s AI Idea Generation tool](https://diginsights.com/wp-content/uploads/2024/03/Upsiide_Blog_AIGenerationUpsiide-1080x675.jpg?ver=1715088273)
Supercharging innovation: Upsiide’s AI Idea Generation tool
Reinvent the ideation process and develop winning ideas with Upsiide’s brand-new AI Idea Generator.
![How to boost your concept testing survey with AI-generated ideas](https://diginsights.com/wp-content/uploads/2024/03/concept-ai-1080x675.jpg)
How to boost your concept testing survey with AI-generated ideas
Discover how we pitted AI and human ideas against each other to learn about the value of generative AI in concept testing.
![Key benefits and challenges of using AI in product development](https://diginsights.com/wp-content/uploads/2024/03/ai-benefits-challenges-1080x675.jpg)
Key benefits and challenges of using AI in product development
AI can propel product development to new heights, but if used incorrectly, the novel technology could get it oh-so-wrong. This article explores the pros and cons of adopting AI as a part of developing new products.
![](https://diginsights.com/wp-content/uploads/2024/04/arrow-right.png?_t=1714584608)
![What next? Limited-time offers in the QSR space](https://diginsights.com/wp-content/uploads/2024/07/Upsiide_Webinar_QSR-1080x675.webp)
What next? Limited-time offers in the QSR space
Events /Meagan Healey, VP of Marketing, Dig Insights Meagan is Dig's very own VP of marketing, who has an extensive career in the insights industry.1. The difference between testing descriptions and testing creatives We assessed LTOs in two formats and discovered some...
![A look into the plant-based protein category](https://diginsights.com/wp-content/uploads/2024/07/Upsiide_Webinar_PlantBased-1080x675.webp)
A look into the plant-based protein category
Events /Meagan Healey, VP of Marketing, Dig Insights Meagan is Dig's very own VP of marketing, who has an extensive career in the insights industry.1. What the plant-based protein market looks like There's fierce competition. But some brands might have more potential...
![How McDonald’s did more with less to thrive in COVID-19](https://diginsights.com/wp-content/uploads/2024/07/Upsiide_Webinar_McDnld-1080x675.webp)
How McDonald’s did more with less to thrive in COVID-19
Events /Julia Kryluk, Consumer Insights Consultant, McDonald's Julia Kyrluk is an experienced insights professional who is passionate about understanding and anticipating consumer behaviour. During COVID-19, all of us have been forced to do more with less - less...
Innovation testing
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![The benefits of using a menu testing solution](https://diginsights.com/wp-content/uploads/2024/03/menu-testing-1080x675.jpg)
The benefits of using a menu testing solution
Discover how a restaurant menu optimization and menu testing tool can help you gather valuable insights that inform strategic decisions and help optimize offerings.
![From concept to shelf: how pack testing can help you create a winning product](https://diginsights.com/wp-content/uploads/2024/03/pack-testing-1080x675.jpg)
From concept to shelf: how pack testing can help you create a winning product
Learn how a pack testing tool can help you craft a winning package design and beat out the competition on the shelf.
![How to boost your concept testing survey with AI-generated ideas](https://diginsights.com/wp-content/uploads/2024/03/concept-ai-1080x675.jpg)
How to boost your concept testing survey with AI-generated ideas
Discover how we pitted AI and human ideas against each other to learn about the value of generative AI in concept testing.
Company news See more
![Dig Insights named one of Canada’s Top Growing Companies by the Globe and Mail for the fifth time](https://diginsights.com/wp-content/uploads/2024/03/0K1A0828-1.jpg)
Dig Insights named one of Canada’s Top Growing Companies by the Globe and Mail for the fifth time
Toronto, Ontario – Dig Insights is delighted to have been named as one of Canada’s Top Growing Companies for the fifth time by The Globe and Mail.
![Beringer Capital Acquires Majority Stake in Dig Insights](https://diginsights.com/wp-content/uploads/2024/03/0K1A0879-1.jpg)
Beringer Capital Acquires Majority Stake in Dig Insights
Beringer Capital (“Beringer”), a leading North American private equity firm specializing in the information, marketing, and technology sectors, is proud to announce it has acquired a majority stake in Toronto-based, Dig Insights (“Dig”).
![Relaunching the Dig Insights and Upsiide Brands](https://diginsights.com/wp-content/uploads/2024/03/Dig_Blog_RelaunchHero.jpg)
Relaunching the Dig Insights and Upsiide Brands
Dig Insights and Upsiide brand relaunch