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Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.

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From ripple to wave: the rise of flavored water

From ripple to wave: the rise of flavored water

Our VP of Trends & Foresight, Shelby Walsh, dives into everything water. Discover the 5 biggest flavored water trends shaping the beverage industry and the opportunities they could unfold for your brand.

Innovation testing
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How to Write a Concept: Best Practices and Examples

How to Write a Concept: Best Practices and Examples

Creating a concept to test in survey research has been the same forever. If you’re a researcher, the traditional Powerpoint ‘concept test’ template will immediately spring to mind. We think it’s time for a facelift.

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