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Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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AI & market research See more
Embracing the future of market research with AI: our journey so far
Artificial intelligence isn’t going anywhere. Discover how our team embraces AI to streamline innovation and transform market research.
Automation was estimated to replace 30% of jobs by 2030, and that was before COVID-19Â hit.
Now as we look at the effects of COVID-19 on labor-intensive businesses, it is safe to assume that 2030 timeline may have just been pushed up significantly and an even greater number of jobs will be at risk of automation as businesses race to protect themselves from pandemic-type events in the future.
Innovation sprints – why walk when you can run?
Every company now wants to be a tech company or at least feel like a tech company. As a result, the idea of agile innovation and innovation sprints has moved into even the most conservative legacy companies. Actually, it’s often those companies that are most enthusiastic about bringing a bit of tech energy to their workplaces.
Beneficial drinks: understanding America’s functional beverage boom
Functional beverages are overflowing supermarket aisles. Why are these drinks flying off the shelves? What benefits are consumers really after? Our brand-new report answers that and more!
Flavored water: an exploration of water trends for 2024 and beyond
Water is making waves that we’ve never seen before. Discover why consumers are embracing various water trends in 2024, which brands are doing something different in the space, and what that all means for your business.
Sippin’ and Snackin’: attitudes driving 2024’s food & beverage trends
Are Americans embracing AI to help them eat better? Are consumers switching out booze for non-alcoholic beers? And more in our 2024 research report.
Innovation testing
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How to Avoid the Pitfalls of Using a Stage-Gate Process for Innovation
Are you struggling to get new products to market? You might need to re-evaluate your innovation process. This article explains some drawbacks of using the stage-gate process and we offer tips for mitigating the problem.
Research Best Practices: How To Build The Right Survey Audience
Finding the right audience for your survey requires precision. Here are our best tips for setting up a target audience for your questionnaire.
How to Write a Concept: Best Practices and Examples
Creating a concept to test in survey research has been the same forever. If you’re a researcher, the traditional Powerpoint ‘concept test’ template will immediately spring to mind. We think it’s time for a facelift.
Company news See more
Dig Insights Announces Realignment of Executive Leadership Team
With excitement and anticipation, we’re announcing that Dig Insights is realigning its executive leadership to support continued growth and success.
Dig Insights Named in The Globe and Mail’s Report on Business Canada’s Top Growing Companies
Dig Insights places No. 259 on The Globe and Mail’s second-annual ranking of Canada’s Top Growing Companies