Resources
Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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How to boost your concept testing survey with AI-generated ideas
Learn how generative AI can enhance concept testing surveys. See how AI vs. human ideas performed in real tests and discover why AI is a game-changer for ideation.
Key benefits and challenges of using AI in product development
AI can propel product development to new heights, but if used incorrectly, the novel technology could get it oh-so-wrong. This article explores the pros and cons of adopting AI as a part of developing new products.
4 ways to use AI and improve the innovation process
Discover how AI can help businesses make the innovation process more efficient with these four powerful strategies.
Pack hacks: visual vs text-based pack design testing
Bad pack designs can kill great products. But how do you know what works and what doesn’t? Join this event in collaboration with Insight Platforms to find answers.
Order up: trends in QSR & what’s driving change
Grab yourself a breakfast sandwich from your fast food restaurant of choice and watch this event on-demand as we walk you through the results of our latest study on QSR ordering trends.
Navigating distraction: second screen culture and how to grab shoppers’ attention
In this event, we’ll show you the results of a brand new study on how people use phones as a second screen and what ad creatives make them tick (or rather *tap* the “buy” button).
Innovation testing
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4 Examples of New Product Development That Revolutionized Industries
Discover 4 real-world new product development examples—from Beyond Meat to Revolut—that show how innovative strategies can transform entire industries.
Packaging Design Testing: 4 Common Mistakes (and How to Avoid Them)
Discover 4 common mistakes in packaging design testing and how to avoid them. Learn methods, tools, and best practices to design packaging that sells.
How to Validate a Product Idea (3 Proven Methods + Examples)
Learn how to validate a product idea with concept tests, customer feedback, and crowdfunding. Real examples + tools to reduce risk and find winners.
Company news See more
Dig Insights Announces Realignment of Executive Leadership Team
With excitement and anticipation, we’re announcing that Dig Insights is realigning its executive leadership to support continued growth and success.
Dig Insights Named in The Globe and Mail’s Report on Business Canada’s Top Growing Companies
Dig Insights places No. 259 on The Globe and Mail’s second-annual ranking of Canada’s Top Growing Companies