Resources
Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
Filter resources
AI & data See more
An Updated Approach to Data Modeling at Dig Insights
This is how we’re adjusting data modeling and visualization to translate research metrics into actionable business insights.
How to use AI in market research: practical applications from the experts
Explore the transformative power of AI within the insights industry, revealing its pivotal role in shaping research methodologies, sparking innovation, and revolutionizing product development.
Embracing the future of market research with AI: our journey so far
Artificial intelligence isn’t going anywhere. Discover how our team embraces AI to streamline innovation and transform market research.
Unmasking beauty: beauty & wellness attitudes among American consumers
Discover key insights into the beauty & wellness attitudes of American consumers in our comprehensive report. Learn about essential consumer needs, how Americans research and prioritize products, and the most impactful packaging claims.
The great inflation report
A study on how inflation has affected North American consumers and their purchasing habits.
From ripple to wave: the rise of flavored water
Our VP of Trends & Foresight, Shelby Walsh, dives into everything water. Discover the 5 biggest flavored water trends shaping the beverage industry and the opportunities they could unfold for your brand.
Innovation testing
See more
How to Write a Concept: Best Practices and Examples
Creating a concept to test in survey research has been the same forever. If you’re a researcher, the traditional Powerpoint ‘concept test’ template will immediately spring to mind. We think it’s time for a facelift.
The 7 best product innovations of 2022 (according to consumers)
With 2022 coming to an end, we ran a study with North Americans to tell us which new products they loved most this year. All of the products we tested were featured in our monthly Innovation Spotlight newsletter.
Apple’s Logo: The Evolution of The Iconic Shape
History influenced Apple’s logos over time. Keep reading to learn how the iconic apple changed and why.
Company news See more
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.