Resources - Dig Insights

How to boost your concept testing survey with AI-generated ideas

Discover how we pitted AI and human ideas against each other to learn about the value of generative AI in concept testing.

Key benefits and challenges of using AI in product development

AI can propel product development to new heights, but if used incorrectly, the novel technology could get it oh-so-wrong. This article explores the pros and cons of adopting AI as a part of developing new products.

4 ways to use AI and improve the innovation process

Discover how AI can help businesses make the innovation process more efficient with these four powerful strategies.

« Older Entries

Next Entries »

Industry insights See more

Exploring the Canadian sports-betting industry

In this session based on an extensive study of Canadian consumers, you’ll learn how consumers are responding to the legalization of single-event sports betting.

In conversation with Pernod Ricard: democratizing insights within a global business

Events /Jennifer Picard, Head of Mix Optimization - Global Consumer Insights, Pernod Ricard Jennifer Picard has been in the market research industry for decades and is passionate about insights democratization within global organizations, infusing data & social...

Beneficial drinks: understanding America’s functional beverage boom

Functional beverages are overflowing supermarket aisles. Why are these drinks flying off the shelves? What benefits are consumers really after? Our brand-new report answers that and more!

« Older Entries

Next Entries »

Innovation testing
See more

How a Culture of Innovation Can Improve Your Innovation Process

For any successful innovation process, it is essential to create an innovation culture. We’re sharing tips for cultivating that innovation mindset within your team.

How to Avoid the Pitfalls of Using a Stage-Gate Process for Innovation

Are you struggling to get new products to market? You might need to re-evaluate your innovation process. This article explains some drawbacks of using the stage-gate process and we offer tips for mitigating the problem.