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Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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4 ways to use AI and improve the innovation process
Discover how AI can help businesses make the innovation process more efficient with these four powerful strategies.
AI in market research: how to get better AI-generated ideas
Artificial intelligence can be super valuable in market research if used correctly. This article explains 1 essential tip for generating great ideas with AI.
An Updated Approach to Data Modeling at Dig Insights
This is how we’re adjusting data modeling and visualization to translate research metrics into actionable business insights.
In conversation with Pernod Ricard: democratizing insights within a global business
Events /Jennifer Picard, Head of Mix Optimization - Global Consumer Insights, Pernod Ricard Jennifer Picard has been in the market research industry for decades and is passionate about insights democratization within global organizations, infusing data & social...
Beneficial drinks: understanding America’s functional beverage boom
Functional beverages are overflowing supermarket aisles. Why are these drinks flying off the shelves? What benefits are consumers really after? Our brand-new report answers that and more!
Flavored water: an exploration of water trends for 2024 and beyond
Water is making waves that we’ve never seen before. Discover why consumers are embracing various water trends in 2024, which brands are doing something different in the space, and what that all means for your business.
Innovation testing
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Research Best Practices: How To Build The Right Survey Audience
Finding the right audience for your survey requires precision. Here are our best tips for setting up a target audience for your questionnaire.
How to Write a Concept: Best Practices and Examples
Creating a concept to test in survey research has been the same forever. If you’re a researcher, the traditional Powerpoint ‘concept test’ template will immediately spring to mind. We think it’s time for a facelift.
The 7 best product innovations of 2022 (according to consumers)
With 2022 coming to an end, we ran a study with North Americans to tell us which new products they loved most this year. All of the products we tested were featured in our monthly Innovation Spotlight newsletter.
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