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The Age of Collaboration: Why partnerships have moved from hype to long-term strategy

The Age of Collaboration: Why partnerships have moved from hype to long-term strategy

Explore how brand collabs are not cultural stunts, but signals of where marketing and growth are headed in our new trends report. ​

Download our report and explore the trends redefining brand partnerships!

The future of growth is collaboration. Here’s how to make partnerships part of your long-term strategy.

Once seen as splashy marketing plays or one-off stunts, collaborations are now becoming a core growth engine for brands. By 2028, the market size for brand partnerships is projected to hit $150B USD, and mature companies already drive nearly 30% of revenue through partnerships. 

So, how can brands act on this opportunity?

Dig’s Trends & Innovation team created a brand-new comprehensive report that explores the forces driving this shift, and what it takes for brands to get partnerships right. 

You'll learn:

→ Understand the macro forces driving the shift and why partnerships are filling the gaps consumers care most about.

→ Explore real-world case studies like Liquid Death, Crocs, and On Running that are redefining partnership playbooks by embedding in culture and proving long-term purpose

→ Get actionable frameworks from our Trends experts that show how collaborations can evolve into ecosystems by building cultural relevance, strengthening trust, and harnessing momentum.

 

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