In this session based on an extensive study of Canadian consumers, you’ll learn how consumers are responding to the legalization of single-event sports betting.
Sports-betting
How Canadians are responding to the legalization of single-game sports betting
In April 2022, Ontario lifted the ban on single-game sports betting. We ran a study with over 1000 Canadians to learn about their reactions to the change.
How sports memories shape sports advertising: a study with North American fans
Using our OTAP tool, we analyzed 300 sports-watching memories and discovered key topics that shape sports advertising today.