Discover the 4 key trends reshaping women’s health and wellness. From biohacking to sexual wellness, explore insights and next steps for CPG, health, beauty, and wellness brands.
Download our report and explore the trends redefining women’s health!
Women’s health has been historically underserved. But things are starting to change.
In the U.S., only 4% of healthcare-related R&D is focused on women’s issues. Yet women are the heartbeat of the economy, driving 85% of everyday purchases and 80% of healthcare spending for themselves and their families.
So, how can brands act on this opportunity?
Dig’s Trends & Innovation team created a brand-new comprehensive report exploring the cultural shifts and emerging needs that are redefining women’s health and wellness.
Explore what’s top-of-mind (and heart) for women when it comes to health & wellness.
Discover key brands that are boldly reshaping the space and why their approach is resonating with women.
Get actionable tips from our Trends experts on how to turn these cultural shifts into real consumer connection.
We uncover
Biohacking for Her
Women are demanding health care that is cycle-aware, stigma-free, and proudly personalized. From puberty to menopause, women are demanding solutions that reflect their unique hormonal and biological needs across every life stage.
Eco-Routine
Sustainability is part of personal rituals. Whether it’s refillable sprays or upcycled skincare, it’s not just about “clean beauty” anymore—it’s about purpose-driven living.
Symbiotic Selves
A woman’s body is now considered natural microbiome—not something to be “cleaned,” but an ecosystem to be nurtured. Health is being redefined through balance, biodiversity, and harmony.
Intimacy, Out Loud
Sexual wellness is stepping into the spotlight. As stigma fades, women are embracing intimate care. The result? A wave of elegant, inclusive, and elevated products that prioritize health, pleasure, and empowerment.
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