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Dig Insights Sports Betting in Canada

Knock your campaigns out of the park

Pinpoint the best offers and incentives to win over Canadians.

Uncover attitudes & behaviors towards sports betting in Canada

In this 30-minute webinar based on an extensive study of Canadian consumers, you'll learn how consumers are responding to the legalization of single-event sports betting.

Top 5 sportsbook adoption incentives (according to Canadians)

"Collect Bonus Points"

Earn loyalty points on every wager, redeemable for site credit.

"Sign Up Bonus"

Get site credit when signing up.

"Free Casino Chips"

Sign up and get free online casino chips.

"Risk-free Bet"

Get your money back or receive site credit if you lose first bet.

"First Deposit Match"

Get your first deposit matched with site credit.

Work with us

We help you turn insight into proper business growth.

We help clients create foundational insights to build effective strategies, refine and test their ideas, build and optimize fully-fledged concepts, and track the performance of their brand and products over time.

Women drinking coffee


How we helped a multinational brand expand their footprint.

Our client wanted a clearer understanding of the opportunities (if any) to grow the cold coffee market in Canada, super-charging iced coffee consumption.

Woman eating burger and fries

portfolio modelling

How we helped a global restaurant optimize their product offering.

This client wanted to optimize their mobile offers to ensure they were compelling to their target audience, in effect expanding uptake.

Pot with fries


How we helped a national retailer develop a brand architecture.

Up against aggressive growth targets, our client was in need of a customer-centric brand architecture strategy to expand their market.

Don't just take our word for it...

  • The impact of our work with Dig is fundamental and foundational to our business. A lot comes out of it: our understand of our audiences, the media we buy, the advertising briefs, marketing targeting, new product initiatives.

    The info makes our marketing activities more relevant and targeted, helps our product positioning stay relevant, and helps us ensure we're growing market share.

    Eric Chue, Director of Research & Industry Insights