Trends & Foresight
How do you identify the drivers of change and prioritize opportunities?
Stay agile
Proactively respond to consumer and market dynamics instead of reacting to competitive activity.Â
Inform the business
Innovation is inherently risky. Ensuring that your innovation responds to emerging consumer and category dynamics mitigates that risk and keeps you ahead of the curve.
Engage your team
Trends & Foresight is an opportunity to engage your team and your customers, presenting a vision for the future and your brand’s role in that future.
Our Trends & Foresight process
Discover
We leverage your past research and stakeholder interviews to establish what you already know. Then, we uncover the dynamics that are impacting the category now and will impact it in the future.
We do this through deep qualitative analysis as well as analyzing media content, influencer perspectives, social media movements, competitive activity, and activity in adjacent categories.
Review
This phases quantifies the information that was uncovered in the Discover phase. In the Review phase, thousands of pieces of information are summarized and themed using AI, uncovering patterns and clarifying opportunities. Â
From TikTok to Amazon, we have access to 100M+ searchable topics, 1B+ individual consumer voices and 74 Zettabytes of data. We use this data to trend growth and decline in topics that are pushed (i.e. published) and pulled (i.e. searched). Â
Using web scraping, we identify your category’s satisfaction points and pain points.Â
Evaluate
You’ll leave this stage with a prioritized list of opportunities that your team can focus on.
One of the challenges with trends research is that it can be overwhelming. There are too many “bright, shiny objects” to pursue. The Evaluate phase uses our proprietary Upsiide platform to gather preliminary consumer feedback on the trends uncovered in the Discover and Review phases.Â
Action
Strategy toolkits and frameworks close the loop that was opened with stakeholder interviews. We build a shared understanding of the trends that are impacting your category now, and that will impact it in the near future.
Dig can add co-creation, innovation sprints, idea testing, and more to ensure trends and foresight work translates into a clear executional plan.
Discover
We leverage your past research and stakeholder interviews to establish what you already know. Then, we uncover the dynamics that are impacting the category now and will impact it in the future.
We do this through deep qualitative analysis as well as analyzing media content, influencer perspectives, social media movements, competitive activity, and activity in adjacent categories.
Review
This phases quantifies the information that was uncovered in the Discover phase. In the Review phase, thousands of pieces of information are summarized and themed using AI, uncovering patterns and clarifying opportunities. Â
From TikTok to Amazon, we have access to 100M+ searchable topics, 1B+ individual consumer voices and 74 Zettabytes of data. We use this data to trend growth and decline in topics that are pushed (i.e. published) and pulled (i.e. searched). Â
Using web scraping, we identify your category’s satisfaction points and pain points.Â
Evaluate
You’ll leave this stage with a prioritized list of opportunities that your team can focus on.
One of the challenges with trends research is that it can be overwhelming. There are too many “bright, shiny objects” to pursue. The Evaluate phase uses our proprietary Upsiide platform to gather preliminary consumer feedback on the trends uncovered in the Discover and Review phases.Â
Action
Strategy toolkits and frameworks close the loop that was opened with stakeholder interviews. We build a shared understanding of the trends that are impacting your category now, and that will impact it in the near future.
Dig can add co-creation, innovation sprints, idea testing, and more to ensure trends and foresight work translates into a clear executional plan.
Dig’s team is great at building stories around the data. I never have to ask, so what are the numbers telling me? We work on this collaboratively.Â
REPORT
The Sparkling Water Phenomenon
It’s undeniable: water is having a moment. So, how can brands leverage these opportunities early and attract consumers with innovative offerings? That’s where our Trends & Foresight department comes in.
Want to talk to a trends expert?