After a vast amount of research, the human intelligence of our teams shines. We pick up on interesting correlations between a wide variety of signals to identify what is the connecting threat. This thread becomes the micro trend, the emerging innovation theme.

We then cluster multiple micro trends together to understand what it then means in terms of a larger consumer shift in behavior, ultimately leading us to our emerging needs and larger opportunity areas.

Macro trends are then put into a strategic report that guides all future stages of work. Frameworks include manifestations and evidence of the trend space, thought starters, springboards, and strategic recommendations.

Move beyond ideas and concepts and look to quantify opportunities for your brand.

Using Dig Insights’ proprietary Upsiide technology, we ask a series of “early market” screener questions to identify consumers who may be early adopters of the trends.

We integrate data from a database of over 1 billion individuals and their discourse on social media, as well as main stream media to overlay our early adopter score, and indicate overall receptivity to the ideas and which micro trends are disruptive, sustaining, emerging, or merely incubating.