Innovation Testing
How can technology transform the experience of testing and optimizing every kind of innovation?
Innovation is any change that shifts consumer decisions in your favor
Upsiide creates a common language for testing and optimizing all innovation.
Menu
Products
Packaging
Creative
Claims
Flavors
Upsiide innovation testing in action
Select from a library of customizable templates
Dig Insights has created an ever-expanding library of complete solutions for testing products, menu items, packages, variants (e.g. flavors), claims, and benefits. These solutions reflect Dig Insights’ expertise in innovation testing and optimization. Solutions are customizable to reflect your unique needs.
Send to a global audience of engaged respondents
You have access to 44M global respondents in-platform. Select who you want to talk to and drill-down further with custom screening questions.
Analyze data across 5 different dashboards
Now the fun starts – we’ve got 5 reporting dashboards that help you squeeze insights out of your data. Whether it’s prioritizing ideas, drilling down on subgroups, or better understanding the market structure or drivers of choice, we’ve got you covered.
Forecast share of choice, source of volume, incrementality and cannibalization
Our patented Market Simulator automatically converts Upsiide data into metrics that matter to the business. There’s nothing else like it on the market.
Upsiide features
Interest
Consumers encounter your innovation; in an instant they lean in or move on.
Upsiide swiping reveals consumers’ intuitive (or System 1 if you prefer) reaction to your ideas. This interface allows us to test many ideas in a single study. Do you have a long list of ideas? Do you want to include competitive benchmarks? No problem. And no extra cost.
Commitment
Consumers need to weigh their options, choosing between your innovation or a competing alternative.
Upsiide presents consumers with ideas that they find appealing and asks them to identify their favorite. Most innovation testing misses the importance of commitment and endorses ideas with broad but weak appeal. Identifying ideas that can win vs. competition is central to our test.
Emojis
To understand how people feel about your innovations, we created a set of 24 emojis based on Robert Plutchik’s wheel of emotions.
This allows us to dig deeper into drivers of strong or weak performance of your ideas while maintaining an experience that feels like social media, not a survey.
Heatmap
Heatmap allows consumers to engage directly with your ideas. Consumers highlight specific elements that they like and that they dislike, providing feedback for each element.
The resulting heatmap visualizes the strengths and weaknesses of your ideas. The verbatims provide direction on what to consider.
Concept testing on Upsiide is beautiful as its ‘forced choice’ methodology doesn’t only tell you if consumers like/dislike a concept, it simulates real world decision-making.
CASE STUDY
How We Helped McDonald’s Become Famous for Chicken
Upsiide mirrors real-world drivers of innovation success
Impulse drives decisions
Consumers make hundred of decisions every day. They make most category decisions in a split second, drawing on heuristics that they have developed over years and that are constantly evolving. We need insights that reflect the reality in which decisions occur.
Decisions occur in context
Every decision involves rejecting numerous potential alternatives. Most research fails to reflect this, favoring monadic testing. Wherever possible, we include tradeoffs in our work. Tradeoffs identify ideas that have the potential to shift choice in a competitive context and succeed in market.
Attitudes don't predict decisions
The decision-making centre of the brain is distinct from the language centre. When you ask questions about decisions, you are speaking to the part of the brain that justifies decisions, not the part that makes decisions. We use behavior in custom environments that we build (e.g. Upsiide, Virtual Market) to forecast behavior. We use innovative experiences (e.g. emoji question, Lens) to understand attitudes. Attitudes still matter, as they drive behavior.
Data needs to be actionable
Having the right data does not make you a change leader. Effective action makes you a change leader. As companies grow, making meaningful change becomes more challenging, making it even more important to have the right data and the right processes.
Impulse drives decisions
Consumers make hundred of decisions every day. They make most category decisions in a split second, drawing on heuristics that they have developed over years and that are constantly evolving. We need insights that reflect the reality in which decisions occur.
Decisions occur in context
Every decision involves rejecting numerous potential alternatives. Most research fails to reflect this, favoring monadic testing. Wherever possible, we include tradeoffs in our work. Tradeoffs identify ideas that have the potential to shift choice in a competitive context and succeed in market.
Attitudes don't predict decisions
The decision-making centre of the brain is distinct from the language centre. When you ask questions about decisions, you are speaking to the part of the brain that justifies decisions, not the part that makes decisions. We use behavior in custom environments that we build (e.g. Upsiide, Virtual Market) to forecast behavior. We use innovative experiences (e.g. emoji question, Lens) to understand attitudes. Attitudes still matter, as they drive behavior.
Data needs to be actionable
Having the right data does not make you a change leader. Effective action makes you a change leader. As companies grow, making meaningful change becomes more challenging, making it even more important to have the right data and the right processes.
Ready to start your Upsiide journey?