Resources - Dig Insights

The truth about synthetic data: can AI replace survey respondents?

Our AI experts put synthetic data to the test to see how well it really predicts consumer sentiment.

How to master AI prompts for better insights

Mastering the art of AI prompts is the key to unlocking smarter insights. Learn how to craft precise prompts that drive better, more actionable AI responses.

The Effect of Stimuli

How does the use of stimuli in innovation testing impact results? We found out.

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Industry insights See more

The Future of Women’s Health Report

Download our new report and discover the evolving trends shaping the women’s health space.

How to conduct a trend analysis (and get accurate predictions)

Learn how to conduct a trend analysis and forecast market shifts with accuracy. Discover key steps, best practices, and examples of trend analysis to stay ahead of the competition.

GLP-1s: The Tidal Wave Reshaping Culture, Consumption, and Commerce

The rise of GLP-1 is causing ripple effects far beyond healthcare. Learn what the industry experts are saying about the implications of GLP-1s.

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Innovation testing
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Top 15 Market Research Companies in the US (2025)

Looking for the best market research partner? Explore the top 15 US-based market research companies in 2025—featuring leaders in brand tracking, product testing, and AI-powered insights. Use this expert-led guide to find the right fit for your goals.

How to master AI prompts for better insights

Mastering the art of AI prompts is the key to unlocking smarter insights. Learn how to craft precise prompts that drive better, more actionable AI responses.