Gen Z + QSR: The Inside Scoop On the Next Generation of Consumers
We surveyed Canadian and American Gen Z to understand their fast-food ordering habits & routines and identify key opportunities for brands.
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Dig Insights named one of Canada's Top Growing Companies by the Globe and Mail for the fifth time
Toronto, Ontario - Dig Insights is delighted to have been named as one of Canada's Top Growing Companies for the fifth time by The Globe and Mail. With 122%…
How to Craft a Trade Story that Retailers Will Love
Telling a powerful trade story is the most effective way to get your CPG brand's products onto retailers' shelves, and into consumers' baskets.
Embracing the Future of Market Research with AI: Our Journey So Far
Artificial intelligence isn’t going anywhere. Discover how our team embraces AI to streamline innovation and transform market research.
Tracking Innovation Performance | Reinventing Reinvention Guide
Companies tend to overlook how an innovation performs after launch. Read on to learn why this shouldn't change and discover handy tips for tracking innovations.
Refining and Optimizing Ideas | Reinventing Reinvention Guide
Discover our tips for refining and optimizing your ideas and how we replicate genuine shopping experiences at Dig to gather more accurate consumer data.
Testing Innovative Ideas | Reinventing Reinvention Guide
The most successful products solve consumer problems. Want to learn how to test out ideas that will do just that? This article is for you.
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