Download our newest report to discover what how Canadian diners feel about eating out and how that impacts your brand.
![Sip & Dine: Elevating The Out-of-Home Dining Experience](https://diginsights.com/wp-content/uploads/2024/08/AdobeStock_153425963-1080x675.jpeg)
Download our newest report to discover what how Canadian diners feel about eating out and how that impacts your brand.
Bad pack designs can kill great products. But how do you know what works and what doesn’t? Join this event in collaboration with Insight Platforms to find answers.
Grab yourself a breakfast sandwich from your fast food restaurant of choice and watch this event on-demand as we walk you through the results of our latest study on QSR ordering trends.
In this event, we’ll show you the results of a brand new study on how people use phones as a second screen and what ad creatives make them tick (or rather *tap* the “buy” button).
In this event, we’re sharing the findings from our brand-new research on grocery, restaurant and meal kit delivery.
AdvancedGG joins us to talk about a project they did with Upsiide to find the best packaging design for their new RTD product.
Events /Meagan Healey, VP of Marketing, Dig Insights Meagan is Dig's very own VP of marketing, who has an extensive career in the insights industry.1. The difference between testing descriptions and testing creatives We assessed LTOs in two formats and discovered some...
Events /Meagan Healey, VP of Marketing, Dig Insights Meagan is Dig's very own VP of marketing, who has an extensive career in the insights industry.1. What the plant-based protein market looks like There's fierce competition. But some brands might have more potential...
Events /Julia Kryluk, Consumer Insights Consultant, McDonald's Julia Kyrluk is an experienced insights professional who is passionate about understanding and anticipating consumer behaviour. During COVID-19, all of us have been forced to do more with less - less...
Dive into the untapped opportunities of the plant-based protein market in our latest report.
In this session based on an extensive study of Canadian consumers, you’ll learn how consumers are responding to the legalization of single-event sports betting.
Events /Jennifer Picard, Head of Mix Optimization - Global Consumer Insights, Pernod Ricard Jennifer Picard has been in the market research industry for decades and is passionate about insights democratization within global organizations, infusing data & social...
Functional beverages are overflowing supermarket aisles. Why are these drinks flying off the shelves? What benefits are consumers really after? Our brand-new report answers that and more!
Water is making waves that we’ve never seen before. Discover why consumers are embracing various water trends in 2024, which brands are doing something different in the space, and what that all means for your business.
Are Americans embracing AI to help them eat better? Are consumers switching out booze for non-alcoholic beers? And more in our 2024 research report.
Discover key insights into the beauty & wellness attitudes of American consumers in our comprehensive report. Learn about essential consumer needs, how Americans research and prioritize products, and the most impactful packaging claims.
A study on how inflation has affected North American consumers and their purchasing habits.
Our VP of Trends & Foresight, Shelby Walsh, dives into everything water. Discover the 5 biggest flavored water trends shaping the beverage industry and the opportunities they could unfold for your brand.
Marcie Connan from Dig Insights and Laurence Duhamel-Gavel from Nestlé Canada, discuss how Nestlé improved profitability by focusing their portfolio, using Dig Insights’ Virtual Market tool.
Join us for a lively event as we walk you through the results of our latest study and share the trends that consumers are craving in 2024.
Discover the booming Ready-to-Drink (RTD) alcoholic beverage market in the US. In this on-demand event, we explore shifting trends as beer loses dominance and RTD cocktails rise in popularity, offering valuable insights and growth opportunities in this dynamic industry.
We presented at the CRC 2023 conference to show how we worked with McDonald’s to make them famous for chicken.
Hersey’s and Dig joined to discuss the common question “So, is that a good score?”
The team at Dig worked with McDonald’s to reinventing how they approach menu innovation.
The team at Dig worked with CVS Health to transform their omnichannel experience through insights innovation.
Steve McCurdy, our VP of Insights, went over our report on how inflation is impacting American consumers.
The team at Dig worked with RBC’s Shane Findlay to build a segmentation with a blended data approach.
The team at Dig worked with Marat Fleytlikh to test their product concept in an entirely new way, leveraging the Concept Assess methodology.
ApTap, a UK fintech startup, leveraged Upsiide’s concept testing tool to find winning app features.
MyRide901, a mobile app, worked with Upsiide to prioritize a set of features to introduce to their users.
Allagash, a brewing company, worked with Dig Insights to develop new packaging for a for a brand new beer.
Advanced GG, a gaming supplement company, used Upsiide’s package testing solutions for their new ready-to-drink (RTD) product.
Inquisi is a research agency that’s helped many British TV providers make decisions about what should go on TV and when. Inquisi used Upsiide to streamline the process.
Welo has made it its mission to make healthy snacking easier for parents. Upsiide helped Welo bring this dream to life and create attractive packaging.
Upsiide’s marketing team needed to realign its brand goals with the messaging that resonates best with our buyers. They used Upsiide to achieve that goal.
Civil Pours used Upsiide to understand which of their RTD cocktails to prioritize for production.
For Pizza Hut, traditional approaches to innovation simply weren’t cutting it. That’s why they leverage Upsiide to fill their innovation pipeline with winning ideas and optimize their marketing initiatives.
Properly used Upsiide to understand which messaging resonated with their target audiences, helping them optimize their go-to-market branding.
Everipe worked with Upsiide to uncover and validate market appeal for their product portfolio, ultimately prioritizing their business focus areas.
Marat Fleytlikh, Associate Director, Consumer Insights at The Kraft Heinz Company, discusses how Kraft Heinz is “walking the talk,” the art and science behind insights, and being an enabler versus a barrier.
We sat down with Richard Ng, Marketing Director at Advanced GG to talk about all things marketing and insight within the CPG and supplements landscape, as well as discuss the project Advanced did with Dig and Upsiide.
Ruth at Simply Roasted talks about her work in the ‘Better for You’ category, leading with taste, and crisps.
In his role as Head of Canada Research at Cushman & Wakefield, Adam Jacobs explores trends in commercial real estate by leveraging research. That is to say that he knows a lot about the economy and how things might change and shift in the next little while.
Through Upsiide and exploring the competitive landscape, research identified which claim (of many) had the greatest potential to drive purchase interest.
How a food company leveraged a mobile-first consumption diary and a quantitative survey to create a demand space framework based on need states.
Qualitative mobile-shop alongs, deep-dive interviews & quantitative validation and sizing helped refine their marketing strategy and ultimately grow the brand.
In-store mobile shop-alongs with pet owners that purchase pet food from grocery vs. specialty stores led to a renewed sense of consumer understanding.
Using a conjoint analysis, combining all potential perks into a custom online interface, BCAA was able to integrate new perks into membership plans.
By running an attitudes & usage study among coffee drinkers, primary targets were identified to clarify the competitive set and determine areas for growth.
Primary targets were isolated through online qualitative research, a robust questionnaire to understand shoppers better, and the creation of clear personas.
Using Upsiide to test 100 different messages & running a TURF analysis helped determine mobile offering messages & an understanding of reach & incrementality.
We help The Hershey Company to understand consumer motivations, analyze their portfolio mix, and discover new opportunities for market expansion..
Using a mixture of Upsiide concept testing and qualitative co-creation sessions with friendship dyads, the client adapted a global product for the US market.
After dominating the Premium Waters space for the past decade, Nestlé wanted to better understand how to serve evolving consumer needs and expectations.
We worked with McDonald’s to understand the QSR industry landscape, assess McDonald’s global brand in chicken, and identify the optimal menu offering.
Using the platform, Pernod Ricard rolled out a program to standardize all early-stage idea testing by leveraging Upsiide.
The Coca-Cola Company has embedded Upsiide as their gate zero innovation testing protocol. In this case study, we explore one particularly powerful innovation sprint that leveraged Upsiide to empower global teams to make decisions about future coffee innovations overnight.
We worked with Tillamook Country Smoker to help them understand their consumers better and future-proof their product roadmap.
We surveyed Canadian and American Gen Z to understand their fast-food ordering habits & routines and identify key opportunities for brands.
The current economic climate in America is tough. With countless companies laying off workers, major banks collapsing, and consumers taking cost-saving into their own hands, the economic outlook feels bleak. We wanted to know how this landscape translates to the everyday lives of the American public.
Artificial intelligence is continuing to integrate itself into everyday activities. But are consumers ready to adopt AI tech to cook and shop better? Our study revealed some answers.
Dive into the future of advertising and discover how commerce media is revolutionizing targeted marketing, driving conversions like never before.
Why do people like your idea? Upsiide’s Heatmap question type can help you answer this question – here’s how.
Discover the advantages of flavor testing tools to find your next flavor bomb.
Explore how Upsiide’s flexible survey Templates can help you innovate faster and more efficiently.
Want to create a taste sensation that people can’t get enough of? Flavor testing is what you need, and here’s why.
Discover how a restaurant menu optimization and menu testing tool can help you gather valuable insights that inform strategic decisions and help optimize offerings.
Learn how a pack testing tool can help you craft a winning package design and beat out the competition on the shelf.
Want to uncover winning products, designs or communications? Upsiide’s revolutionary idea screening tool is here to help you.
QSR brands have often been at the forefront of innovation. But what new features should they focus on to drive conversions? Discover more in our new study.
What do KFC, McDonald's and Burger King have in common? Besides being some of the world's most prominent leading quick-service restaurants (QSRs), these brands also share similar circumstances when it comes to how they were founded. All of these companies were formed...
With 2022 coming to an end, we ran a study with North Americans to tell us which new products they loved most this year. All of the products we tested were featured in our monthly Innovation Spotlight newsletter.
The FTX scandal has the crypto industry SHOOK. We conducted a survey with 1000 Americans to see how they feel about crypto now and how that’ll impact their future crypto habits.
The innovation process in CPG doesn’t have to be tricky – here, we outline it in a few simple steps. Learn what these steps are and what CPG brands need to consider to innovate effectively.
In our brand-new study, we learned why consumers use meal kit delivery services and what would make them order meal kits more often.
Our study with 1000 North Americans revealed how people use restaurant food delivery services and which offers they like the most.
We surveyed a representative sample of 500 Canadians and 500 Americans to tell us how they use grocery delivery services and which offers will make them order more.
In April 2022, Ontario lifted the ban on single-game sports betting. We ran a study with over 1000 Canadians to learn about their reactions to the change.
Our study tracks how consumers adjusted their shopping habits in different grocery categories and which products were affected by inflation the most.
We ran an Upsiide study with 800 US and UK consumers to find out which on-pack claims on energy bars they love most.
The chips category has been disrupted by ‘better for you’ snack brands. But what health-related claims make consumers buy chips? Our study is about that.
The Lunar New Year is here. To learn how North Americans celebrate it, we surveyed them about their favourite things about the holiday.
What makes product packaging great? We compiled a whole list of top packaging design examples to give you some inspiration.
Robo advisors have shaken the investment management industry since their inception. We tested different offers that investment management tools might offer and discovered which ones people love most and why.
We tested different offers people see in personal banking and discovered which ones they love most and why.
We tested different offers related to everyday and investment banking and discovered which ones people love most and why.
You’ve collected a bunch of innovation ideas but don’t know how to choose the right ones? This post tells you all about how to do idea screening surveys.
How do you source ideas for your innovation pipeline and how do you prioritize the most important ones? Follow our step-by-step instructions to find out.
We tested different promotional materials for limited-time offers (LTOs) in the QSR space and compared the results to our study of LTO descriptions.
Creating an innovation strategy is hard and this post tells you all about why this happens.
We tested a bunch of sandwich and beverage limited-time offers with 1,000 US and Canadian consumers and discovered which ones people love most.
This comprehensive piece outlines what plant-based protein brands consumers prefer the most and how a retailer can create a successful product mix.
Plant-based food is on the rise and in this brand new study, Upsiide decided to check what plant-based protein brands people like the most.
Delve into the evolution of industry titans and the rise of disruptive innovators in the Consumer Packaged Goods (CPG) industry.
Using our OTAP tool, we analyzed 300 sports-watching memories and discovered key topics that shape sports advertising today.
Telling a powerful trade story is the most effective way to get your CPG brand’s products onto retailers’ shelves, and into consumers’ baskets.
Discover our tips for refining and optimizing your ideas and how we replicate genuine shopping experiences at Dig to gather more accurate consumer data.
Being sustainable is great. But communicating sustainability to your customers with the right words takes skill. We surveyed consumers about what matters to them when it comes to sustainability in retail, and how their beliefs influence their purchasing habits.
Discover the latest insights into North Americans’ adoption and attitudes towards Buy Now Pay Later services in our new study.