Download our new report to discover how Americans are reassessing their spending and why they’re saying “yes” to experiences.
Industry Insights
How the pros are launching new products and brands in 2024
Launching a new product or brand takes work. Ask anyone who’s done it. It requires a blend of innovation, marketing understanding, and strategic execution. On the latest season of our podcast Dig In, we were lucky enough to talk...
Sip & Dine: Elevating The Out-of-Home Dining Experience
Download our newest report to discover what how Canadian diners feel about eating out and how that impacts your brand.
Pack hacks: visual vs text-based pack design testing
Bad pack designs can kill great products. But how do you know what works and what doesn’t? Join this event in collaboration with Insight Platforms to find answers.
Order up: trends in QSR & what’s driving change
Grab yourself a breakfast sandwich from your fast food restaurant of choice and watch this event on-demand as we walk you through the results of our latest study on QSR ordering trends.
Navigating distraction: second screen culture and how to grab shoppers’ attention
In this event, we’ll show you the results of a brand new study on how people use phones as a second screen and what ad creatives make them tick (or rather *tap* the “buy” button).
A look at the food delivery category: trends & opportunities
In this event, we’re sharing the findings from our brand-new research on grocery, restaurant and meal kit delivery.
How to apply insights to CPG pack design
AdvancedGG joins us to talk about a project they did with Upsiide to find the best packaging design for their new RTD product.
What next? Limited-time offers in the QSR space
Events /Meagan Healey, VP of Marketing, Dig Insights Meagan is Dig's very own VP of marketing, who has an extensive career in the insights industry.1. The difference between testing descriptions and testing creatives We assessed LTOs in two formats and discovered some...
A look into the plant-based protein category
Events /Meagan Healey, VP of Marketing, Dig Insights Meagan is Dig's very own VP of marketing, who has an extensive career in the insights industry.1. What the plant-based protein market looks like There's fierce competition. But some brands might have more potential...
How McDonald’s did more with less to thrive in COVID-19
Events /Julia Kryluk, Consumer Insights Consultant, McDonald's Julia Kyrluk is an experienced insights professional who is passionate about understanding and anticipating consumer behaviour. During COVID-19, all of us have been forced to do more with less - less...
Growth in the plant based space: what the industry needs to know in 2024
Dive into the untapped opportunities of the plant-based protein market in our latest report.
Exploring the Canadian sports-betting industry
In this session based on an extensive study of Canadian consumers, you’ll learn how consumers are responding to the legalization of single-event sports betting.
In conversation with Pernod Ricard: democratizing insights within a global business
Events /Jennifer Picard, Head of Mix Optimization - Global Consumer Insights, Pernod Ricard Jennifer Picard has been in the market research industry for decades and is passionate about insights democratization within global organizations, infusing data & social...
Beneficial drinks: understanding America’s functional beverage boom
Functional beverages are overflowing supermarket aisles. Why are these drinks flying off the shelves? What benefits are consumers really after? Our brand-new report answers that and more!
Flavored water: an exploration of water trends for 2024 and beyond
Water is making waves that we’ve never seen before. Discover why consumers are embracing various water trends in 2024, which brands are doing something different in the space, and what that all means for your business.
Sippin’ and Snackin’: attitudes driving 2024’s food & beverage trends
Are Americans embracing AI to help them eat better? Are consumers switching out booze for non-alcoholic beers? And more in our 2024 research report.
Unmasking beauty: beauty & wellness attitudes among American consumers
Discover key insights into the beauty & wellness attitudes of American consumers in our comprehensive report. Learn about essential consumer needs, how Americans research and prioritize products, and the most impactful packaging claims.
The great inflation report
A study on how inflation has affected North American consumers and their purchasing habits.
From ripple to wave: the rise of flavored water
Our VP of Trends & Foresight, Shelby Walsh, dives into everything water. Discover the 5 biggest flavored water trends shaping the beverage industry and the opportunities they could unfold for your brand.
Quirks Dallas 2024: innovating icons – how Dig Insights helped Nestlé improve profitability
Marcie Connan from Dig Insights and Laurence Duhamel-Gavel from Nestlé Canada, discuss how Nestlé improved profitability by focusing their portfolio, using Dig Insights’ Virtual Market tool.
Food & beverage trends: what Americans really want in 2024
Join us for a lively event as we walk you through the results of our latest study and share the trends that consumers are craving in 2024.
Beyond beer: unlocking the potential of the thriving alcoholic RTD market in the US
Discover the booming Ready-to-Drink (RTD) alcoholic beverage market in the US. In this on-demand event, we explore shifting trends as beer loses dominance and RTD cocktails rise in popularity, offering valuable insights and growth opportunities in this dynamic industry.
Corporate Researchers Conference 2023: making McDonald’s famous for chicken
We presented at the CRC 2023 conference to show how we worked with McDonald’s to make them famous for chicken.
Quirks New York 2023: “so, is that a good score?”: a Hershey’s and Dig Insights case study
Hersey’s and Dig joined to discuss the common question “So, is that a good score?”
Digital Transformation in Fast Casual and QSR Summit 2023: McDonald’s is reinventing how they approach menu innovation
The team at Dig worked with McDonald’s to reinventing how they approach menu innovation.
Quirk’s New York 2022: how Dig’s insights innovation helped transform the omnichannel experience at CVS Health
The team at Dig worked with CVS Health to transform their omnichannel experience through insights innovation.
The great inflation: navigating evolving U.S. consumer behaviors through inflation
Steve McCurdy, our VP of Insights, went over our report on how inflation is impacting American consumers.
IIEX 2022: a case study with RBC – a brand new way to leverage transactional and attitudinal data
The team at Dig worked with RBC’s Shane Findlay to build a segmentation with a blended data approach.
Quirk’s Chicago 2022: how Dig’s Concept Assess methodology helped Kraft Heinz optimize a product pre-launchtest
The team at Dig worked with Marat Fleytlikh to test their product concept in an entirely new way, leveraging the Concept Assess methodology.
How ApTap used Upsiide to develop and prioritize the feature roadmap
ApTap, a UK fintech startup, leveraged Upsiide’s concept testing tool to find winning app features.
How MyRide901 used Upsiide to define their product roadmap
MyRide901, a mobile app, worked with Upsiide to prioritize a set of features to introduce to their users.
How Allagash used Upsiide to develop packaging that works
Allagash, a brewing company, worked with Dig Insights to develop new packaging for a for a brand new beer.
How Advanced GG found winning package designs and beat out competition
Advanced GG, a gaming supplement company, used Upsiide’s package testing solutions for their new ready-to-drink (RTD) product.
How Inquisi used Upsiide to make TV research easier
Inquisi is a research agency that’s helped many British TV providers make decisions about what should go on TV and when. Inquisi used Upsiide to streamline the process.
How Welo used Upsiide to develop brand new snack packaging
Welo has made it its mission to make healthy snacking easier for parents. Upsiide helped Welo bring this dream to life and create attractive packaging.
How we used Upsiide to optimize our go-to-market messaging
Upsiide’s marketing team needed to realign its brand goals with the messaging that resonates best with our buyers. They used Upsiide to achieve that goal.
How Civil Pours used Upsiide to uncover a winning product mix
Civil Pours used Upsiide to understand which of their RTD cocktails to prioritize for production.
How Pizza Hut uses Upsiide to define their menu innovation roadmap
For Pizza Hut, traditional approaches to innovation simply weren’t cutting it. That’s why they leverage Upsiide to fill their innovation pipeline with winning ideas and optimize their marketing initiatives.
How tech-enabled brokerage Properly optimized messaging hierarchy
Properly used Upsiide to understand which messaging resonated with their target audiences, helping them optimize their go-to-market branding.
How Everipe’s data-driven approach to innovation drove market success
Everipe worked with Upsiide to uncover and validate market appeal for their product portfolio, ultimately prioritizing their business focus areas.
Dig In: the future of consumer insights in CPG
Marat Fleytlikh, Associate Director, Consumer Insights at The Kraft Heinz Company, discusses how Kraft Heinz is “walking the talk,” the art and science behind insights, and being an enabler versus a barrier.
Dig In: marketing in the supplement space, creating a differentiated brand and finding a winning package design
We sat down with Richard Ng, Marketing Director at Advanced GG to talk about all things marketing and insight within the CPG and supplements landscape, as well as discuss the project Advanced did with Dig and Upsiide.
Dig In: the ‘Better for You’ category, leading with taste, and crisps
Ruth at Simply Roasted talks about her work in the ‘Better for You’ category, leading with taste, and crisps.
Dig In: macro-economic trends in Canada, reimagining the office, and innovation
In his role as Head of Canada Research at Cushman & Wakefield, Adam Jacobs explores trends in commercial real estate by leveraging research. That is to say that he knows a lot about the economy and how things might change and shift in the next little while.
How a pharma company leveraged MaxDiff to identify which claims would drive trials
Through Upsiide and exploring the competitive landscape, research identified which claim (of many) had the greatest potential to drive purchase interest.
How a food company developed a global Demand Space framework with local relevancy
How a food company leveraged a mobile-first consumption diary and a quantitative survey to create a demand space framework based on need states.
How an alcoholic beverage retailer identified opportunities to improve the consumer experience
Qualitative mobile-shop alongs, deep-dive interviews & quantitative validation and sizing helped refine their marketing strategy and ultimately grow the brand.
How we helped a retailer understand breakthrough appeal
In-store mobile shop-alongs with pet owners that purchase pet food from grocery vs. specialty stores led to a renewed sense of consumer understanding.
How BCAA used Conjoint to implement new features and drive growth
Using a conjoint analysis, combining all potential perks into a custom online interface, BCAA was able to integrate new perks into membership plans.
How we helped a multinational coffee brand expand their market
By running an attitudes & usage study among coffee drinkers, primary targets were identified to clarify the competitive set and determine areas for growth.
How a national retailer used segmentation to guide a targeted brand architecture strategy
Primary targets were isolated through online qualitative research, a robust questionnaire to understand shoppers better, and the creation of clear personas.
How a global restaurant used TURF to optimize their mobile offers portfolio
Using Upsiide to test 100 different messages & running a TURF analysis helped determine mobile offering messages & an understanding of reach & incrementality.
How we help The Hershey Company deliver successful product innovation
We help The Hershey Company to understand consumer motivations, analyze their portfolio mix, and discover new opportunities for market expansion..
How a global brand used qualitative co-creation sessions to adapt a product to the American market
Using a mixture of Upsiide concept testing and qualitative co-creation sessions with friendship dyads, the client adapted a global product for the US market.
How we helped Nestlé improve profitability and focus their portfolio
After dominating the Premium Waters space for the past decade, Nestlé wanted to better understand how to serve evolving consumer needs and expectations.
How we helped McDonald’s become famous for chicken
We worked with McDonald’s to understand the QSR industry landscape, assess McDonald’s global brand in chicken, and identify the optimal menu offering.
The research program that helps Pernod Ricard launch breakthrough innovation
Using the platform, Pernod Ricard rolled out a program to standardize all early-stage idea testing by leveraging Upsiide.
How Coca-Cola uses Upsiide to reinvent early-stage innovation
The Coca-Cola Company has embedded Upsiide as their gate zero innovation testing protocol. In this case study, we explore one particularly powerful innovation sprint that leveraged Upsiide to empower global teams to make decisions about future coffee innovations overnight.
How Tillamook Country Smoker used Upsiide to build an impactful roadmap
We worked with Tillamook Country Smoker to help them understand their consumers better and future-proof their product roadmap.
Gen Z and fast food trends: the inside scoop on the next generation of consumers
We surveyed Canadian and American Gen Z to understand their fast-food ordering habits & routines and identify key opportunities for brands.
Let’s dig in to the American economy
The current economic climate in America is tough. With countless companies laying off workers, major banks collapsing, and consumers taking cost-saving into their own hands, the economic outlook feels bleak. We wanted to know how this landscape translates to the everyday lives of the American public.
AI in the kitchen and beyond: are we ready for the future of food & shopping?
Artificial intelligence is continuing to integrate itself into everyday activities. But are consumers ready to adopt AI tech to cook and shop better? Our study revealed some answers.
Commerce Media: Navigating the future of advertising
Dive into the future of advertising and discover how commerce media is revolutionizing targeted marketing, driving conversions like never before.
Understanding the “Why” Behind Packaging Success: Heatmap Question Types
Why do people like your idea? Upsiide’s Heatmap question type can help you answer this question – here’s how.
The benefits of using a flavor testing tool
Discover the advantages of flavor testing tools to find your next flavor bomb.
Faster research with flexible survey templates
Explore how Upsiide’s flexible survey Templates can help you innovate faster and more efficiently.
Flavor Testing: Why You Can Account For Taste
Want to create a taste sensation that people can’t get enough of? Flavor testing is what you need, and here’s why.
The benefits of using a menu testing solution
Discover how a restaurant menu optimization and menu testing tool can help you gather valuable insights that inform strategic decisions and help optimize offerings.
From concept to shelf: how pack testing can help you create a winning product
Learn how a pack testing tool can help you craft a winning package design and beat out the competition on the shelf.
Upsiide’s Idea Screening tool: the swipin’ way to success
Want to uncover winning products, designs or communications? Upsiide’s revolutionary idea screening tool is here to help you.
Opportunities in QSR: how to improve the ordering experience
QSR brands have often been at the forefront of innovation. But what new features should they focus on to drive conversions? Discover more in our new study.
Innovation born out of crisis: KFC, Burger King, and McDonald’s
What do KFC, McDonald's and Burger King have in common? Besides being some of the world's most prominent leading quick-service restaurants (QSRs), these brands also share similar circumstances when it comes to how they were founded. All of these companies were formed...
The 7 best product innovations of 2022 (according to consumers)
With 2022 coming to an end, we ran a study with North Americans to tell us which new products they loved most this year. All of the products we tested were featured in our monthly Innovation Spotlight newsletter.
The future of crypto: consumers react to the FTX scandal
The FTX scandal has the crypto industry SHOOK. We conducted a survey with 1000 Americans to see how they feel about crypto now and how that’ll impact their future crypto habits.
The CPG innovation process: 6 steps to success
The innovation process in CPG doesn’t have to be tricky – here, we outline it in a few simple steps. Learn what these steps are and what CPG brands need to consider to innovate effectively.
The meal kit delivery landscape
In our brand-new study, we learned why consumers use meal kit delivery services and what would make them order meal kits more often.
Restaurant delivery, right now: what delivery services need to know
Our study with 1000 North Americans revealed how people use restaurant food delivery services and which offers they like the most.
Grocery delivery trends: how food retailers can thrive
We surveyed a representative sample of 500 Canadians and 500 Americans to tell us how they use grocery delivery services and which offers will make them order more.
How Canadians are responding to the legalization of single-game sports betting
In April 2022, Ontario lifted the ban on single-game sports betting. We ran a study with over 1000 Canadians to learn about their reactions to the change.
To buy or not to buy: how did inflation affect people’s grocery shopping habits?
Our study tracks how consumers adjusted their shopping habits in different grocery categories and which products were affected by inflation the most.
The perfect recipe for energy bar on-pack claims
We ran an Upsiide study with 800 US and UK consumers to find out which on-pack claims on energy bars they love most.
Chips or crisps? 6 ways to optimize on-pack claims for the world’s fave snack
The chips category has been disrupted by ‘better for you’ snack brands. But what health-related claims make consumers buy chips? Our study is about that.
Lunar New Year 2022: how Americans & Canadians are celebrating
The Lunar New Year is here. To learn how North Americans celebrate it, we surveyed them about their favourite things about the holiday.
6 Top Packaging Design Examples + Why They Work
What makes product packaging great? We compiled a whole list of top packaging design examples to give you some inspiration.
What Next: Are Robo Advisors the Future of Investment and Wealth Management?
Robo advisors have shaken the investment management industry since their inception. We tested different offers that investment management tools might offer and discovered which ones people love most and why.
Innovation in personal banking infographic
We tested different offers people see in personal banking and discovered which ones they love most and why.
Everyday banking trends: brick-and-mortar vs. neobanks
We tested different offers related to everyday and investment banking and discovered which ones people love most and why.
How to use idea screening and refinement for successful innovation
You’ve collected a bunch of innovation ideas but don’t know how to choose the right ones? This post tells you all about how to do idea screening surveys.
How to create an innovation pipeline filled with winning ideas
How do you source ideas for your innovation pipeline and how do you prioritize the most important ones? Follow our step-by-step instructions to find out.
We tested limited-time offers in two different ways, and got different results – here’s why
We tested different promotional materials for limited-time offers (LTOs) in the QSR space and compared the results to our study of LTO descriptions.
The challenge of developing an effective innovation strategy in CPG
Creating an innovation strategy is hard and this post tells you all about why this happens.
Limited-time offer trends for QSRs
We tested a bunch of sandwich and beverage limited-time offers with 1,000 US and Canadian consumers and discovered which ones people love most.
The competitive landscape of the plant-based protein category
This comprehensive piece outlines what plant-based protein brands consumers prefer the most and how a retailer can create a successful product mix.
The plant-based protein category: trends that matter
Plant-based food is on the rise and in this brand new study, Upsiide decided to check what plant-based protein brands people like the most.
The unfolding evolution of consumer packaged goods: challenger brands vs market leaders
Delve into the evolution of industry titans and the rise of disruptive innovators in the Consumer Packaged Goods (CPG) industry.
Claims testing in market research: definition and examples
Learn the full definition of claims testing in market research and how brands assess their message ideas to make better decisions.
How sports memories shape sports advertising: a study with North American fans
Using our OTAP tool, we analyzed 300 sports-watching memories and discovered key topics that shape sports advertising today.
How to craft a trade story that retailers will love
Telling a powerful trade story is the most effective way to get your CPG brand’s products onto retailers’ shelves, and into consumers’ baskets.
Refining and optimizing ideas | Reinventing Reinvention guide
Discover our tips for refining and optimizing your ideas and how we replicate genuine shopping experiences at Dig to gather more accurate consumer data.