The Future of Qual
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How a National Retailer Used Segmentation to Guide a Targeted Brand Architecture Strategy
Primary targets were isolated through online qualitative research, a robust questionnaire to understand shoppers better, and the creation of clear personas.
How We Helped A Multinational Coffee Brand Expand Their Market
By running an attitudes & usage study among coffee drinkers, primary targets were identified to clarify the competitive set and determine areas for growth.
How BCAA Used Conjoint to Implement New Features & Offer Low-Priced Memberships to Drive Growth
Using a conjoint analysis, combining all potential perks into a custom online interface, BCAA was able to integrate new perks into membership plans.
How We Helped a Retailer Understand Breakthrough Appeal in a Saturated Category
In-store mobile shop-alongs with pet owners that purchase pet food from grocery vs. specialty stores led to a renewed sense of consumer understanding.
How a Food Company Developed a Global Demand Space Framework with Local Relevancy
How a food company leveraged a mobile-first consumption diary and a quantitative survey to create a demand space framework based on need states.
How a Pharma Company Leveraged MaxDiff to Identify Which Claims Would Drive Trials
Through Upsiide and exploring the competitive landscape, research identified which claim (of many) had the greatest potential to drive purchase interest.
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