How do you identify the drivers of change and prioritize opportunities?
How can your brand more effectively help consumers to achieve their goals?
Where are there opportunities to optimize how consumers buy and use your brand?
How can your brand more effectively address consumers’ underlying needs?
Optimize, not cannibalize with flavor, pack, and claims testing tools.
Serve up actionable insights with menu optimization and flavor testing tools.
Brew up the perfect portfolio with optimization, and claims and flavor testing.
Freshen up your insights with pack assess, claims testing, and portfolio optimization.
Message testing, concept assess, and omnichannel insights… *adds to cart*.
Understand real impact with consumer insights that mimic consumer behavior.
Understand your potential market share with product and message testing.
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Case Studies
Reports /When shoppers hit the aisles, packaging does the talking. It’s your most direct line to consumers, making the difference between a glance and a grab. But traditional pack testing? It can be too slow, costly, and, rigid for today’s fast-paced market.That's why...
Launching a new product or brand takes work. Ask anyone who’s done it. It requires a blend of innovation, marketing understanding, and strategic execution. On the latest season of our podcast Dig In, we were lucky enough to talk...
In this Tactics + Insights guide, we explore (along with our pals at Digiday) how brands leverage new methodologies and agile research technology to develop winning products and services.
Bad pack designs can kill great products. But how do you know what works and what doesn’t? Join this event in collaboration with Insight Platforms to find answers.
We approach the practice of innovation differently, mainly because we’ve spent a ton of time understanding why it can fail or fall down. This is our mega guide of how to do it right.
Discover how to use question and answer piping in surveys to get higher quality data and ensure a better survey experience for your respondents.
Design thinking can be used in product development to create innovative and disruptive products that solve consumer problems. Here’s how.
Discover how AI can help businesses make the innovation process more efficient with these four powerful strategies.
Here are 4 product development examples from brands that revolutionized their industries.
In this post, we share 3 innovation process examples from well-known global brands.
What do KFC, McDonald's and Burger King have in common? Besides being some of the world's most prominent leading quick-service restaurants (QSRs), these brands also share similar circumstances when it comes to how they were founded. All of these companies were formed...
For any successful innovation process, it is essential to create an innovation culture. We’re sharing tips for cultivating that innovation mindset within your team.
Are you struggling to get new products to market? You might need to re-evaluate your innovation process. This article explains some drawbacks of using the stage-gate process and we offer tips for mitigating the problem.
Finding the right audience for your survey requires precision. Here are our best tips for setting up a target audience for your questionnaire.
With 2022 coming to an end, we ran a study with North Americans to tell us which new products they loved most this year. All of the products we tested were featured in our monthly Innovation Spotlight newsletter.
Survey design can be challenging. So here are some tips for writing engaging surveys.
The innovation process in CPG doesn’t have to be tricky – here, we outline it in a few simple steps. Learn what these steps are and what CPG brands need to consider to innovate effectively.
Upgrade your survey-writing skills using our 6 simple tips and tricks.
Calculating the return on your innovation investment has many benefits. But some people still have a beef with this approach. Here’s our take on ROI in innovation.
Innovation pipeline management can be a tedious task. But we think if you add this extra step to your pipeline, you can make the process that much easier.
An innovation pipeline is a widely used term. But what does it mean? This article covers the basic definitions and reasons for implementing the innovation pipeline framework.
You’ve collected a bunch of innovation ideas but don’t know how to choose the right ones? This post tells you all about how to do idea screening surveys.
How do you source ideas for your innovation pipeline and how do you prioritize the most important ones? Follow our step-by-step instructions to find out.
Creating an innovation strategy is hard and this post tells you all about why this happens.
Ian Ash, one of the co-founders of Dig, provides his point of view on a trend that will impact research in 2019: the marriage of market research and data science.
Every company now wants to be a tech company or at least feel like a tech company. As a result, the idea of agile innovation and innovation sprints has moved into even the most conservative legacy companies. Actually, it’s often those companies that are most enthusiastic about bringing a bit of tech energy to their workplaces.