Learn what an innovation pipeline is, the stages involved, and how to build a framework that consistently delivers winning ideas.

Learn what an innovation pipeline is, the stages involved, and how to build a framework that consistently delivers winning ideas.
A culture of innovation empowers teams to collaborate, experiment, and take smart risks. Learn what it is, why it matters, and how to build one that improves your innovation process.
Discover 4 real-world new product development examples—from Beyond Meat to Revolut—that show how innovative strategies can transform entire industries.
See how Apple, Starbucks, and Google built successful innovation processes. Real-world examples of corporate innovation you can apply to your business.
With a strong foundation in authentic Mexican foods, Juanita’s set out to explore new growth spaces while staying true to its cultural roots.
Case Studies /McDonald’s Canada needed a smarter way to evaluate the success of new products and promotions—beyond just sales numbers. They wanted to understand which consumers innovations were resonating with, why, and how to improve in real time. Dig Insights built...
Kraft Heinz partnered with Dig Insights to uncover the key moments that drive beverage choice—unlocking fresh innovation, reducing brand overlap, and aligning teams around a shared strategic framework.
Reports /When shoppers hit the aisles, packaging does the talking. It’s your most direct line to consumers, making the difference between a glance and a grab. But traditional pack testing? It can be too slow, costly, and, rigid for today’s fast-paced market.That's why...
Launching a new product or brand takes work. Ask anyone who’s done it. It requires a blend of innovation, marketing understanding, and strategic execution. On the latest season of our podcast Dig In, we were lucky enough to talk...
In this Tactics + Insights guide, we explore (along with our pals at Digiday) how brands leverage new methodologies and agile research technology to develop winning products and services.
Bad pack designs can kill great products. But how do you know what works and what doesn’t? Join this event in collaboration with Insight Platforms to find answers.
We approach the practice of innovation differently, mainly because we’ve spent a ton of time understanding why it can fail or fall down. This is our mega guide of how to do it right.
Discover how to use question and answer piping in surveys to get higher quality data and ensure a better survey experience for your respondents.
Design thinking can be used in product development to create innovative and disruptive products that solve consumer problems. Here’s how.
Discover how AI can help businesses make the innovation process more efficient with these four powerful strategies.
What do KFC, McDonald's and Burger King have in common? Besides being some of the world's most prominent leading quick-service restaurants (QSRs), these brands also share similar circumstances when it comes to how they were founded. All of these companies were formed...
Are you struggling to get new products to market? You might need to re-evaluate your innovation process. This article explains some drawbacks of using the stage-gate process and we offer tips for mitigating the problem.
Finding the right audience for your survey requires precision. Here are our best tips for setting up a target audience for your questionnaire.
With 2022 coming to an end, we ran a study with North Americans to tell us which new products they loved most this year. All of the products we tested were featured in our monthly Innovation Spotlight newsletter.
Survey design can be challenging. So here are some tips for writing engaging surveys.
The innovation process in CPG doesn’t have to be tricky – here, we outline it in a few simple steps. Learn what these steps are and what CPG brands need to consider to innovate effectively.
Upgrade your survey-writing skills using our 6 simple tips and tricks.
Calculating the return on your innovation investment has many benefits. But some people still have a beef with this approach. Here’s our take on ROI in innovation.
Innovation pipeline management can be a tedious task. But we think if you add this extra step to your pipeline, you can make the process that much easier.
You’ve collected a bunch of innovation ideas but don’t know how to choose the right ones? This post tells you all about how to do idea screening surveys.
How do you source ideas for your innovation pipeline and how do you prioritize the most important ones? Follow our step-by-step instructions to find out.
Creating an innovation strategy is hard and this post tells you all about why this happens.
Ian Ash, one of the co-founders of Dig, provides his point of view on a trend that will impact research in 2019: the marriage of market research and data science.
Every company now wants to be a tech company or at least feel like a tech company. As a result, the idea of agile innovation and innovation sprints has moved into even the most conservative legacy companies. Actually, it’s often those companies that are most enthusiastic about bringing a bit of tech energy to their workplaces.