How do you identify the drivers of change and prioritize opportunities?
How can your brand more effectively help consumers to achieve their goals?
Where are there opportunities to optimize how consumers buy and use your brand?
How can your brand more effectively address consumers’ underlying needs?
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Case Studies
Events /Our AI Master's went live in the Big Apple at Quirks NY Unless you’ve been living under a rock, you know that generative AI is the topic of the year. In particular, conversations around AI prompting, synthetic data, and developing proprietary LLMs have been...
In this demo, one of Upsiide’s resident researchers Melanie Lowe will walk you through why some of the world’s most iconic brands use Upsiide to power their innovation best practices.
Join our Customer Experience team to discover Upsiide’s advanced techniques, tips, and new features you might have missed.
Bad pack designs can kill great products. But how do you know what works and what doesn’t? Join this event in collaboration with Insight Platforms to find answers.
Grab yourself a breakfast sandwich from your fast food restaurant of choice and watch this event on-demand as we walk you through the results of our latest study on QSR ordering trends.
In this event, we’ll show you the results of a brand new study on how people use phones as a second screen and what ad creatives make them tick (or rather *tap* the “buy” button).
In this event, we’re sharing the findings from our brand-new research on grocery, restaurant and meal kit delivery.
Events /Agile consumer research isn't always easy. How early you test ideas, how often you iterate throughout the process, and the tools you use can impact the outputs of your research. This session is designed for people that want to upskill their Upsiide game. Tune...
We spoke to CEO and Product Manager at fintech startup ApTap. They discussed how Upsiide helped them prioritize the most impactful features to develop for their target audience.
AdvancedGG joins us to talk about a project they did with Upsiide to find the best packaging design for their new RTD product.
Events /Meagan Healey, VP of Marketing, Dig Insights Meagan is Dig's very own VP of marketing, who has an extensive career in the insights industry.1. The difference between testing descriptions and testing creatives We assessed LTOs in two formats and discovered some...
Events /Meagan Healey, VP of Marketing, Dig Insights Meagan is Dig's very own VP of marketing, who has an extensive career in the insights industry.1. What the plant-based protein market looks like There's fierce competition. But some brands might have more potential...
Events /Julia Kryluk, Consumer Insights Consultant, McDonald's Julia Kyrluk is an experienced insights professional who is passionate about understanding and anticipating consumer behaviour. During COVID-19, all of us have been forced to do more with less - less...
In this session based on an extensive study of Canadian consumers, you’ll learn how consumers are responding to the legalization of single-event sports betting.
Events /Jennifer Picard, Head of Mix Optimization - Global Consumer Insights, Pernod Ricard Jennifer Picard has been in the market research industry for decades and is passionate about insights democratization within global organizations, infusing data & social...
We’re back with another edition of Between Two Joels, and it’s our most practical one yet. We’re helping you write prompts that squeeze the most out of AI engines.
Our VP of Trends & Foresight, Shelby Walsh, dives into everything water. Discover the 5 biggest flavored water trends shaping the beverage industry and the opportunities they could unfold for your brand.
Marcie Connan from Dig Insights and Laurence Duhamel-Gavel from Nestlé Canada, discuss how Nestlé improved profitability by focusing their portfolio, using Dig Insights’ Virtual Market tool.
Watch our virtual event for an insightful exploration into the potential and pitfalls of synthetic data and a Q&A with our AI experts.
Join us for a lively event as we walk you through the results of our latest study and share the trends that consumers are craving in 2024.
Discover the booming Ready-to-Drink (RTD) alcoholic beverage market in the US. In this on-demand event, we explore shifting trends as beer loses dominance and RTD cocktails rise in popularity, offering valuable insights and growth opportunities in this dynamic industry.
We presented at the CRC 2023 conference to show how we worked with McDonald’s to make them famous for chicken.
Hersey’s and Dig joined to discuss the common question “So, is that a good score?”
The team at Dig worked with McDonald’s to reinventing how they approach menu innovation.
Watch a lively panel discussion with 4 industry experts on the art of data storytelling. Learn how they craft compelling stories that will drive business impact.
Learn how to apply the revolutionary potential of AI to your research work. We’re bringing leaders in the space together to cut through the noise and give you the most important of the info.
The team at Dig worked with CVS Health to transform their omnichannel experience through insights innovation.
Steve McCurdy, our VP of Insights, went over our report on how inflation is impacting American consumers.
In 2022, we hosted our annual Dig party, for our friends in the industry and our clients, right here in Toronto.
The team at Dig worked with RBC’s Shane Findlay to build a segmentation with a blended data approach.
The team at Dig worked with Marat Fleytlikh to test their product concept in an entirely new way, leveraging the Concept Assess methodology.