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Decision-Centricity: Understanding the Consumer Say-Do Gap

Decision-Centricity: Understanding the Consumer Say-Do Gap

Reports /Our everyday life is filled with thousands of decisions. Whether it’s choosing what to buy at the grocery store for dinner or deciding what you want to wear for the day. Consumer brands have traditionally centered what the customer says they want when picking...

How to get more out of Upsiide

How to get more out of Upsiide

Events /Agile consumer research isn't always easy. How early you test ideas, how often you iterate throughout the process, and the tools you use can impact the outputs of your research. This session is designed for people that want to upskill their Upsiide game. Tune...

The Dig Party 2022

The Dig Party 2022

In 2022, we hosted our annual Dig party, for our friends in the industry and our clients, right here in Toronto.

Dig In: how research informs the customer journey

Dig In: how research informs the customer journey

Erin Cohen, Director, Consumer Insights at Tim Hortons, discusses the back-to-basics approach she’s spearheading at Tim Hortons, how consumers’ routines changed because of the pandemic, and how foundational research informs the customer journey.

Spotlighting Dig’s U.K. team

Spotlighting Dig’s U.K. team

Despite being a Canadian-founded and based company, Dig works with clients across the globe, uncovering insights in over 46 countries every year. To accommodate our growing business across the pond, the Dig Insights team is now home to a permanent office and team in the U.K.