Laying the foundation for innovation research isn’t what it was like before. Our senior leadership shares how this stage of the innovation process changed over time and offers tips for doing it the Dig way.
Blog
The truth about synthetic data: can AI replace survey respondents?
Our AI experts put synthetic data to the test to see how well it really predicts consumer sentiment.
How to master AI prompts for better insights
Mastering the art of AI prompts is the key to unlocking smarter insights. Learn how to craft precise prompts that drive better, more actionable AI responses.
How to conduct a trend analysis (and get accurate predictions)
Learn how to conduct a trend analysis and forecast market shifts with accuracy. Discover key steps, best practices, and examples of trend analysis to stay ahead of the competition.
GLP-1s: The Tidal Wave Reshaping Culture, Consumption, and Commerce
The rise of GLP-1 is causing ripple effects far beyond healthcare. Learn what the industry experts are saying about the implications of GLP-1s.
Between Two Joels: Is synthetic data the future of insights? (Lunch & Learn edition)
Watch the recording from our Between Two Joels lunch & learn on synthetic data.
What is trends analysis in market research?
Discover the meaning of trends analysis in market research, why it’s vital for brands, and what trends analysis looks like for market researchers and insights professionals.
Dig Wrapped 2024
Dive into the biggest trends we discovered in 2024 across Food & Beverage, CPG, QSR, Finance, AI and Retail spaces!
The Effect of Stimuli
How does the use of stimuli in innovation testing impact results? We found out.
Upsiide Market Simulator vs MaxDiff
We have recently released Market Simulator on the Upsiide platform. Market Simulator democratizes advanced analytics, automatically transforming Upsiide Idea Screen data into forecasts of share of choice, source of volume and incrementality
Upsiide Conjoint vs Traditional Conjoint
At Dig Insights we partner with leading brands to drive innovation that shifts consumer decisions in our clients’ favor. As we seek to help others to innovate, it’s critical that we continually challenge ourselves to innovate.
Pack Testing Reinvented: An Agile Approach to Winning on Shelf
Reports /When shoppers hit the aisles, packaging does the talking. It’s your most direct line to consumers, making the difference between a glance and a grab. But traditional pack testing? It can be too slow, costly, and, rigid for today’s fast-paced market.That's why...
Between Two Joels: Back to AI Basics
Watch the recording of the Between Two Joels session to learn about the real, practical side of artificial intelligence.
Dig Deep: Artificial Intelligence Through A Research Lens
Exploring the complex questions around AI in market research, with insights from Buzz.
Make Trends Actionable: Diving Into Ebco’s Framework
Events / It’s time to turn your trends & foresight work into actionable results. Trends research is often the buzziest thing circulating around an organization. But why does it so often end up on a virtual shelf or hidden in a downloads folder, with no real...
Balancing Essentials and Fun: The State of Experience Spending in America
Download our new report to discover how Americans are reassessing their spending and why they’re saying “yes” to experiences.
Dig Insights Acquires Ebco Trends to deliver a seamless end-to-end innovation lifecycle
We have acquired Ebco, a leading consultancy known for translating insights and trends into strategic foresight.
What we learned at Buzz
In October 2024, we had out first ever Buzz event. Discover what we learned about AI and market research from the conference.
Putting synthetic data to the test: can it really predict the future?
Is it a psychic or AI?
How Panera Re-Imagined Their Menu With Upsiide
In a matter of months, Panera Bread simplified their menu, driving efficiencies while maintaining customer satisfaction and revenue.
How the pros are launching new products and brands in 2024
Launching a new product or brand takes work. Ask anyone who’s done it. It requires a blend of innovation, marketing understanding, and strategic execution. On the latest season of our podcast Dig In, we were lucky enough to talk...
Sip & Dine: Elevating The Out-of-Home Dining Experience
Download our newest report to discover what how Canadian diners feel about eating out and how that impacts your brand.
Data Quality vs Quality Data: How to Gather Better Insights
Watch our virtual event to learn how to up your survey game and improve the quality of your data.
Decision-Centricity: Understanding the Consumer Say-Do Gap
Reports /Our everyday life is filled with thousands of decisions. Whether it’s choosing what to buy at the grocery store for dinner or deciding what you want to wear for the day. Consumer brands have traditionally centered what the customer says they want when picking...
Dig Insights Acquires Ignite 360 to Deliver Greater Insight Into Consumer Decision-Making
We have acquired Ignite 360, an insights, strategy, and training agency.
Between Two Joels: Giving AI Longterm Memory
Join us on August 21st at 1:00pm EST for another Q&A session with our AI Experts
Unleash the power of agile market research programs
Unlock better-selling innovations and fewer wasted resources with agile market research programs.
Between Two Joels: 5 Shocking Things AI Can Do Better Than You
Events /Our AI Master's went live in the Big Apple at Quirks NY Unless you’ve been living under a rock, you know that generative AI is the topic of the year. In particular, conversations around AI prompting, synthetic data, and developing proprietary LLMs have been...
The predictive power of Dig Insights’ recommendation engine
Uncover how Dig’s recommendation engine can predict the success of your innovations.
Plan for many futures with Market Simulator
Bring compelling change to market and help drive bottom line growth with our patent-pending Market Simulator.
Upsiide Demo: Purpose-Built to Help You Launch Better Innovations
In this demo, one of Upsiide’s resident researchers Melanie Lowe will walk you through why some of the world’s most iconic brands use Upsiide to power their innovation best practices.
Dig Insights Partners With Woxi to Establish Global, Robust Innovation Testing Platform
We have partnered with Woxi, a firm renowned for its expertise in volumetric forecasting.
Agile Market Research and Testing: Everything You Need to Know
Agile market research and testing is not a new phenomenon. But how can it help insights pros conduct research more efficiently? Let’s answer that question.
The marketer’s guide to product innovation
In this Tactics + Insights guide, we explore (along with our pals at Digiday) how brands leverage new methodologies and agile research technology to develop winning products and services.
Mastering Upsiide: advanced strategies for success
Join our Customer Experience team to discover Upsiide’s advanced techniques, tips, and new features you might have missed.
Pack hacks: visual vs text-based pack design testing
Bad pack designs can kill great products. But how do you know what works and what doesn’t? Join this event in collaboration with Insight Platforms to find answers.
Order up: trends in QSR & what’s driving change
Grab yourself a breakfast sandwich from your fast food restaurant of choice and watch this event on-demand as we walk you through the results of our latest study on QSR ordering trends.
Navigating distraction: second screen culture and how to grab shoppers’ attention
In this event, we’ll show you the results of a brand new study on how people use phones as a second screen and what ad creatives make them tick (or rather *tap* the “buy” button).
A look at the food delivery category: trends & opportunities
In this event, we’re sharing the findings from our brand-new research on grocery, restaurant and meal kit delivery.
How to get more out of Upsiide
Events /Agile consumer research isn't always easy. How early you test ideas, how often you iterate throughout the process, and the tools you use can impact the outputs of your research. This session is designed for people that want to upskill their Upsiide game. Tune...
How to use research to prioritize your tech roadmap
We spoke to CEO and Product Manager at fintech startup ApTap. They discussed how Upsiide helped them prioritize the most impactful features to develop for their target audience.
How to apply insights to CPG pack design
AdvancedGG joins us to talk about a project they did with Upsiide to find the best packaging design for their new RTD product.
How La-Z-Boy transformed their brand by leaning into laziness
La-Z-Boy worked with Dig’s qualitative researchers to develop and refresh their new brand platform, Long Live The Lazy!
What next? Limited-time offers in the QSR space
Events /Meagan Healey, VP of Marketing, Dig Insights Meagan is Dig's very own VP of marketing, who has an extensive career in the insights industry.1. The difference between testing descriptions and testing creatives We assessed LTOs in two formats and discovered some...
A look into the plant-based protein category
Events /Meagan Healey, VP of Marketing, Dig Insights Meagan is Dig's very own VP of marketing, who has an extensive career in the insights industry.1. What the plant-based protein market looks like There's fierce competition. But some brands might have more potential...
How McDonald’s did more with less to thrive in COVID-19
Events /Julia Kryluk, Consumer Insights Consultant, McDonald's Julia Kyrluk is an experienced insights professional who is passionate about understanding and anticipating consumer behaviour. During COVID-19, all of us have been forced to do more with less - less...
Growth in the plant based space: what the industry needs to know in 2024
Dive into the untapped opportunities of the plant-based protein market in our latest report.
Exploring the Canadian sports-betting industry
In this session based on an extensive study of Canadian consumers, you’ll learn how consumers are responding to the legalization of single-event sports betting.
In conversation with Pernod Ricard: democratizing insights within a global business
Events /Jennifer Picard, Head of Mix Optimization - Global Consumer Insights, Pernod Ricard Jennifer Picard has been in the market research industry for decades and is passionate about insights democratization within global organizations, infusing data & social...
US cannabis market opportunities: a focus on the wellness consumer
A study about which formats US cannabis users prefer when focused more on physical and mental wellness.
Reinventing reinvention: the expert approach to innovation
We approach the practice of innovation differently, mainly because we’ve spent a ton of time understanding why it can fail or fall down. This is our mega guide of how to do it right.
Beneficial drinks: understanding America’s functional beverage boom
Functional beverages are overflowing supermarket aisles. Why are these drinks flying off the shelves? What benefits are consumers really after? Our brand-new report answers that and more!
Flavored water: an exploration of water trends for 2024 and beyond
Water is making waves that we’ve never seen before. Discover why consumers are embracing various water trends in 2024, which brands are doing something different in the space, and what that all means for your business.
Sippin’ and Snackin’: attitudes driving 2024’s food & beverage trends
Are Americans embracing AI to help them eat better? Are consumers switching out booze for non-alcoholic beers? And more in our 2024 research report.
Unmasking beauty: beauty & wellness attitudes among American consumers
Discover key insights into the beauty & wellness attitudes of American consumers in our comprehensive report. Learn about essential consumer needs, how Americans research and prioritize products, and the most impactful packaging claims.
The great inflation report
A study on how inflation has affected North American consumers and their purchasing habits.
Between Two Joels: AI prompts edition
We’re back with another edition of Between Two Joels, and it’s our most practical one yet. We’re helping you write prompts that squeeze the most out of AI engines.
From ripple to wave: the rise of flavored water
Our VP of Trends & Foresight, Shelby Walsh, dives into everything water. Discover the 5 biggest flavored water trends shaping the beverage industry and the opportunities they could unfold for your brand.
Quirks Dallas 2024: innovating icons – how Dig Insights helped Nestlé improve profitability
Marcie Connan from Dig Insights and Laurence Duhamel-Gavel from Nestlé Canada, discuss how Nestlé improved profitability by focusing their portfolio, using Dig Insights’ Virtual Market tool.
Between Two Joels: synthetic data edition
Watch our virtual event for an insightful exploration into the potential and pitfalls of synthetic data and a Q&A with our AI experts.
Food & beverage trends: what Americans really want in 2024
Join us for a lively event as we walk you through the results of our latest study and share the trends that consumers are craving in 2024.
Beyond beer: unlocking the potential of the thriving alcoholic RTD market in the US
Discover the booming Ready-to-Drink (RTD) alcoholic beverage market in the US. In this on-demand event, we explore shifting trends as beer loses dominance and RTD cocktails rise in popularity, offering valuable insights and growth opportunities in this dynamic industry.
Corporate Researchers Conference 2023: making McDonald’s famous for chicken
We presented at the CRC 2023 conference to show how we worked with McDonald’s to make them famous for chicken.
Quirks New York 2023: “so, is that a good score?”: a Hershey’s and Dig Insights case study
Hersey’s and Dig joined to discuss the common question “So, is that a good score?”
Digital Transformation in Fast Casual and QSR Summit 2023: McDonald’s is reinventing how they approach menu innovation
The team at Dig worked with McDonald’s to reinventing how they approach menu innovation.
Mastering the art of data storytelling: insights from experts
Watch a lively panel discussion with 4 industry experts on the art of data storytelling. Learn how they craft compelling stories that will drive business impact.
AI in market research: a panel event
Learn how to apply the revolutionary potential of AI to your research work. We’re bringing leaders in the space together to cut through the noise and give you the most important of the info.
Quirk’s New York 2022: how Dig’s insights innovation helped transform the omnichannel experience at CVS Health
The team at Dig worked with CVS Health to transform their omnichannel experience through insights innovation.
The great inflation: navigating evolving U.S. consumer behaviors through inflation
Steve McCurdy, our VP of Insights, went over our report on how inflation is impacting American consumers.
The Dig Party 2022
In 2022, we hosted our annual Dig party, for our friends in the industry and our clients, right here in Toronto.
IIEX 2022: a case study with RBC – a brand new way to leverage transactional and attitudinal data
The team at Dig worked with RBC’s Shane Findlay to build a segmentation with a blended data approach.
Quirk’s Chicago 2022: how Dig’s Concept Assess methodology helped Kraft Heinz optimize a product pre-launchtest
The team at Dig worked with Marat Fleytlikh to test their product concept in an entirely new way, leveraging the Concept Assess methodology.
How ApTap used Upsiide to develop and prioritize the feature roadmap
ApTap, a UK fintech startup, leveraged Upsiide’s concept testing tool to find winning app features.
How MyRide901 used Upsiide to define their product roadmap
MyRide901, a mobile app, worked with Upsiide to prioritize a set of features to introduce to their users.
How Allagash used Upsiide to develop packaging that works
Allagash, a brewing company, worked with Dig Insights to develop new packaging for a for a brand new beer.
How Advanced GG found winning package designs and beat out competition
Advanced GG, a gaming supplement company, used Upsiide’s package testing solutions for their new ready-to-drink (RTD) product.
How Inquisi used Upsiide to make TV research easier
Inquisi is a research agency that’s helped many British TV providers make decisions about what should go on TV and when. Inquisi used Upsiide to streamline the process.
How Welo used Upsiide to develop brand new snack packaging
Welo has made it its mission to make healthy snacking easier for parents. Upsiide helped Welo bring this dream to life and create attractive packaging.
How we used Upsiide to optimize our go-to-market messaging
Upsiide’s marketing team needed to realign its brand goals with the messaging that resonates best with our buyers. They used Upsiide to achieve that goal.
How Civil Pours used Upsiide to uncover a winning product mix
Civil Pours used Upsiide to understand which of their RTD cocktails to prioritize for production.
How Pizza Hut uses Upsiide to define their menu innovation roadmap
For Pizza Hut, traditional approaches to innovation simply weren’t cutting it. That’s why they leverage Upsiide to fill their innovation pipeline with winning ideas and optimize their marketing initiatives.
How tech-enabled brokerage Properly optimized messaging hierarchy
Properly used Upsiide to understand which messaging resonated with their target audiences, helping them optimize their go-to-market branding.
How Everipe’s data-driven approach to innovation drove market success
Everipe worked with Upsiide to uncover and validate market appeal for their product portfolio, ultimately prioritizing their business focus areas.
Dig In: strategic alignment & what makes a great leader
Sylvie Pelletier, Leadership development consultant and coach, discusses what makes a great leader, what an organization’s culture really means, and how many companies fall short when instituting a new strategy.
Dig In: how research informs the customer journey
Erin Cohen, Director, Consumer Insights at Tim Hortons, discusses the back-to-basics approach she’s spearheading at Tim Hortons, how consumers’ routines changed because of the pandemic, and how foundational research informs the customer journey.
Dig In: why insights is strategy and the importance of foundational research
Doug Healy, Senior Director, Consumer Insights for Gatorade at PepsiCo, discusses the similarities between insights professionals and architects, the importance of foundational research, and changing the perception of what it means to be part of an insights team.
Dig In: how inflation impacts your consumers
Marcie Connan, Executive Vice President at Dig Insights, discusses a study on consumers’ emotional and behavioral responses to inflation.
Dig In: the future of consumer insights in CPG
Marat Fleytlikh, Associate Director, Consumer Insights at The Kraft Heinz Company, discusses how Kraft Heinz is “walking the talk,” the art and science behind insights, and being an enabler versus a barrier.
Dig In: the history of Dig Insights and Upsiide, business lessons, and the future of market research
Dig Insights’ founders discuss the recent refresh of Dig Insights and Upsiide and share some lessons learned from starting a market research agency.
Dig In: marketing in the supplement space, creating a differentiated brand and finding a winning package design
We sat down with Richard Ng, Marketing Director at Advanced GG to talk about all things marketing and insight within the CPG and supplements landscape, as well as discuss the project Advanced did with Dig and Upsiide.
Dig In: omni-channel distribution & a new way of measuring success
In this episode of Dig In, we chat again to Ed Kolovson @ Olipop about omnichannel distribution and why it makes up the backbone of Olipop’s business strategy.
Dig In: startups that ‘fail’, rocket ship growth & building happy teams
In this episode of Dig In, we chat to Paul Teshima, the Chief Client Experience Officer at Wealthsimple about startups that ‘fail’, rocket ship growth & building happy teams.
Dig In: optimizing conversion rates, the power of user interviews, and DTC trends
We spoke to Will Laurenson at Customers Who Click about optimizing conversion rates, the power of user interviews, and DTC trends.
Dig In: the ‘Better for You’ category, leading with taste, and crisps
Ruth at Simply Roasted talks about her work in the ‘Better for You’ category, leading with taste, and crisps.
Dig In: macro-economic trends in Canada, reimagining the office, and innovation
In his role as Head of Canada Research at Cushman & Wakefield, Adam Jacobs explores trends in commercial real estate by leveraging research. That is to say that he knows a lot about the economy and how things might change and shift in the next little while.
Dig In: the power of sonic branding, jingle comebacks & entrepreneurship
In this episode, we chat with Adam Faulkner at CreativeAF on the power of sonic branding, jingle comebacks, and entrepreneurship
How a pharma company leveraged MaxDiff to identify which claims would drive trials
Through Upsiide and exploring the competitive landscape, research identified which claim (of many) had the greatest potential to drive purchase interest.
How a food company developed a global Demand Space framework with local relevancy
How a food company leveraged a mobile-first consumption diary and a quantitative survey to create a demand space framework based on need states.
How an alcoholic beverage retailer identified opportunities to improve the consumer experience
Qualitative mobile-shop alongs, deep-dive interviews & quantitative validation and sizing helped refine their marketing strategy and ultimately grow the brand.
How we helped a retailer understand breakthrough appeal
In-store mobile shop-alongs with pet owners that purchase pet food from grocery vs. specialty stores led to a renewed sense of consumer understanding.
How BCAA used Conjoint to implement new features and drive growth
Using a conjoint analysis, combining all potential perks into a custom online interface, BCAA was able to integrate new perks into membership plans.