What is Upsiide?
Upsiide is a SaaS platform that reinvents how companies screen, optimize, and build a business case for innovation. Upsiide considers innovation to be any change that shifts consumer decisions in your favor.
Key benefits of using Upsiide to standardize your innovation process
Confidently make decisions based on best-in-class data
Tailor-made survey templates allow for standardization and comparison across teams; harmonized action standards quickly identify ideas with the most potential for portfolio growth.
Beat competitors to market with a faster innovation process
A unified innovation research workflow saves considerable time, energy and effort, allowing teams to focus on what to test, rather than how to test.
Tap into cutting-edge analytics and hands-on help
Ongoing program support and training, project-level assistance, and access to a suite of additional research services and cutting-edge data analytics fuel advanced learnings.
How we helped Coca-Cola reinvent early-stage innovation testing.
The Coca-Cola Company has embedded Upsiide as their gate zero innovation testing protocol. In this case study, we explore one particularly powerful innovation sprint that leveraged Upsiide to empower global teams to make decisions about future coffee innovations overnight.
The ingredients of an Upsiide program
1
Discovery & Scoping
The Dig team will conduct a thorough analysis to propose a program scope.
2
Design & Implementation
In conjunction with key stakeholders, assets (like custom survey templates and audiences) will be created to meet user needs.
3
Roll-Out
We support the program roll-out throughout your organization with customized support resources, training and coaching sessions.
4
Optimization & Enablement
Ongoing program management, regular reporting on program usage and opportunities to optimize.
At the end of each fiscal year, we vote on our best initiatives as an organization. Everyone voted (including senior management) that the innovation testing program on Upsiide is our biggest success of the year. It was my best experience working with an agency, hands down.
What does an Upsiide program do for your organization?
When your organization has rolled out a standardized approach to innovation testing on Upsiide, you've got yourself a program.
Confidence
Upsiide reflects the dynamics that determine in-market success – the ability of an innovation to generate impulse demand and drive choice vs. appealing alternatives.
Alignment
Stakeholders left feeling true co-ownership over their charters and accountable for action.
Focus
With just one study, knowing we have some winning ideas and can set some existing ideas aside.
Rigor
Best practices are baked into the study templates you roll out as a part of your Upsiide program, improving the quality of your organization's research overall.