Brand & Category Tracking
Brand tracking tells you how awareness, consideration and purchase of your category or product changing over time? Is the profile of your consumer changing? Are consumers using your product in different ways or to address different needs? Are perceptions or brand equity changing over time?
Innovation Tracking
When you consider the purchase funnel, how is awareness, consideration, purchase and repurchase of your innovation building? Where is it strong? Are there weaknesses? Dig Insights’ unique approach to innovation tracking integrates data from multiple sources - data from your communications agency, your shipment data, sales tracking, consumer data, etc. - to create a dashboard that allows your team to monitor your innovation in real time.
Communications Testing
You have a few messages that you could communicate about your brand. Which messages break through most effectively? Is the message understood? Is it compelling? Does it prompt the behavior that you want to drive? Upsiide communications testing can help.
Variant Mix Testing
You have a brilliant brand idea. And it’s not just one SKU: it’s a portfolio of variants (e.g. a mix of flavors). How do you build an optimal mix? A mix where each variant is popular on it’s own and additive to the overall proposition? Upsiide Variant Mix Testing can help.
Claims Testing
How can your product or service help your consumer? Does that claim break through? Is it clear and compelling? Does it motivate choice? Upsiide Claims Testing can help.
Package Testing
Maybe you have a new product and need to develop packaging. Or you want to repackage an existing product. How do you ensure that your package will maximize your chances of success - driving breakthrough, engagement and purchase? Upsiide Package Testing can help.
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